Reassignment MR1 Coca Cola David de Jong 070771 Class 2ME-4B   Index Question 1: page 3-4 Question 2: page 4-5 Question 3: page 5-7 Question 4: page 7 Links: page 8  Question 1. Porter has developed the concept of the “value chain company” (page 469 – 470). According to this concept a firm has 9 value-creating activities. All activities add up to the total customer value as delivered by the company to its customers. Analyze Coca Cola Company by using the nine value creating activities of Porter.
Marketing Mix 8 5.1 Product strategies 8 a) Key consideration 8 b) Product strategies 9 5.2 Distribution strategies 11 a) The role of distribution 11 b) Physical distribution 13 5.3 Promotion strategies 14 a) Promotion objectives and Factors that affects promotional mix 14 b) Promotional mix decisions 15 c) Integrated Marketing Communication 16 5.4 Price strategies 16 a) Price objectives 16 b) Prices policies 17 c) Prices settings 17 6. Implementation 18 7. Control 20 8. References 23 Executive summary The Coca Cola Company is the leader in soft drink industry. According to the vision that has been set out in their report, the Coca Cola Company aims at build better environment, better quality of products and strong relationship with their partner.
Comparative Analysis Case Coca-Cola Company and PepsiCo, Inc. By Intermediate Accounting, fall 2013 Instructor: Chapter2 (a) What are the primary lines of business of these two companies as shown in their notes to the financial statements? (b) Which company has the dominant position in beverage sales? (c) How are inventories for these two companies valued? What cost allocation method is used to report inventory? How does their accounting for inventories affect comparability between the two companies?
Increase sales and market share by developing or acquiring new products to better serve the current product. Create new flavors of Coca-Cola. Appeal to customers’ desire for full taste, but less calories. 2. Market through horizontal diversification growth strategy.
Andrew Barker believes that the decision to introduce the AcceleradeRTD brand into a new beverage market for the company (sport drinks) is similar to the situation he faced with recommending whether or not Dr Pepper Snapple Group, Inc. should introduce a new branded product into the energy beverage market. II. Dr Pepper Snapple Group is an integrated brand owner, bottler, and distributor of nonalcoholic beverages in the US, Mexico, and Canada. In 2007, 89% of the company’s net sales were generated in the US, 4% in Canada, and 7% in Mexico and the Caribbean. In the US and Canada, Dr Pepper Snapple Group, Inc. participates primarily in the flavored carbonated soft drink (CSD) market segment.
This is because Indians are now using more soft drinks and the youngsters are more in this category. However, with many studies and policy changes, Coca-Cola will be able to establish its brand reputation and increase its market share in the near future. There has been a great competition between refreshment drinks in Indian market. Coca-Cola is the world’s largest and first soft drink manufacturer. As part of the Globalization program, India has made it easy for multinational companies to enter the Indian market.
ADVANCED DIPLOMA IN BUSINESS MANAGEMENT SCHOOL OF CONTINUING EDUCATION HONG KONG BAPTIST UNIVERSITY Subject Code: 09-MKG4010 [pic] BRAND & BRAND EQUITY 6 October 2011 By Amelie, Shan Shan Chong Student No: 210303575 Table of Contents 1. Abstract…………………………………………..…………………………...……………..3 2. Brand & Brand Equity 2.1 Brand ……………….…………………...................................................................…..3 2.2 Brand Equity..……...…….…….…………………………….………….….…………..4 3. Coca-Cola Company 3.1 Introduction to Coca-Cola Company…….……..……….……………...…….………...5 3.2 History of Coca-Cola Company.………...…….…………….…………..…………...…5 4. SWOT Analysis...... ………….….….………………………….……………....................…7 5.
NESPRESSO EXPORT MARKETING STRATEGY Table of contents Executive Summary 1. Introduction 1.1 History 2.0 Product Concept 3.0 Market Analysis 4.0 Marketing Mix 5.0 Market Segmentation, Target and Position 5.1 Key Success Factors 6.0 Competitor Analysis 7.0 Introducing Nespresso into South Korean Market 7.1 Coffee Korea market analysis – Facts and Figures 7.2 Characteristics of coffee industry in Korea 8.0 Marketing Strategy into Korean Market 8.1 Entry Mode 8.2 Merchandizing Strategy 8.3 Pricing Strategy 8.4 Promotional Strategy 9.0 Conclusion /Future Challenges and Recommendations Executive Summary During the early 80’s Nestlé, was looking for major growth strategies in a stagnating coffee industry, as the world leading player in the entire coffee market, Nestlé decided to enter the less explored Roast & Ground (R&G) espresso segment, which was seen as a niche market with an expected unique growth rate and attractive margins. Willing to conquer the premium segment of that market, Nestlé developed and marketed a new R&G espresso, the Nespresso System, targeted to demanding high-end consumers. This innovation, based Nestlé's strong R&D capabilities, led to the creation of a new coffee standard: the pre-dosed single-portion espressos. This paper starts by addressing the evolution of Nespresso, strategies to market penetration, the exporting strategies of the firm, the strategic approaches to the luxury brand, the Asian and African market strategies, the ways of luxury brands to achieve in the market.
Pepsi has got its own organizational behavior such as organizational culture, motivation, ethics, pricing of products, management behavior, learning and development among others. The company’s mission is to be the leading consumer products company that is focused on convenience beverages and foods. The company also seeks to have healthy financial rewards to its investors and provide an opportunity for growth and enrichment for the workers, business partners and the communities where it operates. In everything that the company does, it strives for honesty, integrity and fairness (PepsiCo, 2011). This paper will discuss in depth, the organizational behavior of Pepsi Company, which has helped the company attain tremendous success in the competitive industry.
Coca Cola Production Process Sonja Rhodes Prof. Roy Russell BUS 508 May 8, 2012 This report includes an examination of the Coca Cola Company. Specifically, the paper will explore all aspect of the company. This includes the business function, executive structure and the company's objectives and goals. The paper will also detail the operative areas within the business, as well as the production, operations, finance, and management teams. The Coca-Cola Company, founded in 1886, is the world’s largest and leading manufacturing beverage company, marketer and distributor of non-alcoholic beverage concentrates and syrups.