New Product Development Wk 6 Question 1

328 Words2 Pages
1. What are the relationships between R&D spending, patents and economic performance? One of the relationships between R&D spending, patents and economic performance is that they are can be used to measure innovation output. You can use either R&D spending, patents issued alone or together so that you can gauge how well your product will do. Economic performance would be a good way to measure how long before a product that is new can be considered adapted. Some products may not be cash cows but in the long run it could be the base board for other ideas. R&D spending at one time determined how well an idea would be accepted by the consumer. Traditionally the more you spent on R&D the better a product would be embraced. The problem is that the R&D is very unclear and some products may not hit a public market for years. Like the example of the IBM and non-IBM hardware not doing well until after more people owned personal computers and could decide how they wanted the computer to work for them, then that non-IBM hardware took off. By having patents you can use them to build relationships with other experts that you may not have the time or money to become an expert in all areas. I just hired an CPA for my company even though I really need office help but I feel having my company paperwork and taxes paid correctly and on time is more important, business taxes are far beyond my expertise so I just do not do my own taxes. The biggest thing that stands out to me is that if you have good R&D, and can either hold patents or build relationships with those who do hold the patents you need you can have a chance to maintain relationships with consumers giving you better chance to build a name brand and recognition for future

More about New Product Development Wk 6 Question 1

Open Document