Mystic Monk Coffee

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1. What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Father Prior’s vision for their monastery’s homebrewed Mystic Monk Coffee is specified to appeal to Catholics around the world. He wishes to have Catholics “use their Catholic coffee dollar for Christ and his Catholic church.” Mystic Monk Coffee is sold online to a target market of Catholic followers who wish to support the mission of the monastery. Father Prior’s mission is stated as “We beg your prayers, your friendship and your support that this vision, our vision may be refounded in Wyoming’s Rockies for the glory of God.” He hopes to someday relocate The Carmelite Monks of Wyoming to a remote location that is better suited for their capabilities. Father Prior hopes that between donations and coffee sales with their Mystic Monk Coffee, they will be able to raise enough money to fund this relocation. To accomplish these tasks, the Carmelite Monks of Wyoming need to utilize their capabilities and resources. However, in order to fully accomplish this task, they need to invest in a more proficient coffee maker in order to supply enough bags of coffee. Also, Father Prior will need to add another person to the duty of making coffee in order to keep up with the rising demand. 2. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? Father Prior’s strategy is to focus on his narrow market position and win a competitive edge by doing a better job than rivals of serving the special needs and tastes of buyers in the market. He plans to execute this strategy by being able to serve coffee, specifically brewed from Catholic Monks, to buyers who wish to support the Monastery. His competitive advantage that his coffee strategy produces is that he is in the business to help support

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