Mis Vw Case Study

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Volkswagen Operations and Ownership: Volkswagen (VW) is a large international corporation with its world headquarters located in Wolfsburg, Germany. Volkswagen AG is owned by the Volkswagen Group that includes other car manufacturers, including: Audi, SEAT, Lamborghini, Bentley, Bugatti, Scania, and Skoda. The firm is currently Europe's largest automaker with a market share over 20 percent (as of 2010). Worldwide, VW ranks as the 3rd largest auto manufacturer behind Toyota (Japan) and General Motors (USA). In 2010, VW posted record sales of 6.29 million vehicles, with its global market share at 11.4%. Volkswagen has factories in many parts of the world, manufacturing and/or assembling vehicles for local markets. As such Volkswagen facilities may be found in Germany, China, India, Russia, Brazil, Argentina, Portugal, Spain, Poland, Mexico, Bosnia and Herzegovina, and South Africa. In 2009, VW opened a new plant in the United States. In terms of product lines, Volkswagen sells a number of cars under its namesake brand, including sedans, MPVs, trucks, SUVs, and coupes. The firm’s product range extends from the supermini Polo, to the compact Golf, to the mid-size Jetta and Passat and the full-size Phaeton. VW SUVs include the Tiguan and the Touareg. Purchasing a Customized Volkswagen Car If you go to the VW Web site (http://www.vw.com/en.html), you will note that you may customize your choice of product to fit your own specifications. The process involves the selection of a specific car model, under “Build and Price,” and then identifying your choices among the following range of options: • trim • engine • color • wheels • interior • other options, e.g. sun-roof, sound system, et al. After you have made all of your selections, the Web site will provide you with the price to produce and deliver the finished customized automobile to a VW

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