Minicase: Lessons On Leadership From Ann Fudge

540 Words3 Pages
This Minicase talks about Ann Fudge, former president of Kraft Foods. She was responsible for the success of the division she led that included brands such as Maxwell House, Grape Nuts, Shredded Wheat, and General Foods International Coffees. After 24 years of working for corporate America, she decided to take time off for herself. It was then when advertising company Young & Rubicam extended her an offer to lead the company after turmoil was driving them to lose clients and consequently, profits. The offer came during a time when Fudge was dedicating time for herself, travelling, cycling, and writing a book titled The Artist’s Way at Work. Fudge took on the challenge of bringing Y&R back to the top, where she frequently puts in 15-hour work days pushing strategies to focus on clients, encouraging teamwork, and improving creativity. Not only has she avoided Y&R to lose clientele, but has attracted new big clients such as Microsoft and ToysRUs to their list. Her ultimate goal is to bring Y&R back to the top of advertising companies. 1. Where would Ann be placed in each of the Five Factor Model (FFM) categories? She would be place in the openness to experience factor. Based on the Minicase and how she is described, it is easy to draw a conclusion that she is a curious person, making her very capable of innovative thinking. This trait has made her into the successful person that she is, and how she has pushed the companies she has worked for into strong competitors. The fact that she took time for personal travel and embarking on new experiences such as writing a book also supports that initial belief. People with this personality are strategic thinkers who tend to me more tactical and practical, who also have the ability to be big-picture thinkers. 2. Consider the components of creative intelligence from Table 6.3. Identify the key components that have affected
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