Name the restaurant and then, write a nutritional analysis of the meal you have created (explain all of the nutrients found in the meal like carbs, protein, fat, and some essential vitamins and minerals) The fast food restaurant I chose is McDonalds. The unhealthy meal I picked was the Big Mac meal which brings fries and a drink, and I added the dessert. The Big Mac itself is 550 calories. The coca cola is 140 calories and the fries are 230 calories. The dessert I chose is Hot Caramel Sundae which has 340 calories.
Unlike McDonald’s, at the completion of each transaction, you will not hear a “Thank you” or a “See you next time” but these classy words: “My pleasure”. This response is just another of the examples of the superior service you will receive at Chick-fil-A. Normally you would expect to hear those words at a much finer and more elegant dine-in restaurant. Just by the simplicity of saying those words, the image the restaurant portrays is immediately changed. Dan Cathy is the President and Chief Operating Officer of Chick-fil-A.
This restaurant was only three hundred and eighty four square feet of space; however by having such a limited amount of space Cathy was able to keep cost down. Cathy opened this restaurant for seventeen thousand dollars an amount that was far less than he anticipated. Opening restaurants in malls Cathy concluded was a way to get more selling capacity per dollar (Fame, 2005). The menu for the restaurant was simple, it consisted of five items; boneless chicken breast sandwich, potato fries, coleslaw, lemon pie, and lemonade. Over the course of years new items would be added to the menu; however the original Chick-fil-A sandwich would always be the leading sandwich.
In a survey of over 93,000 diners, the chain received the highest rating in the quick service restaurant component of the 2010 J.D. Power and Associates Restaurant Customer Satisfaction Study (CFA, 2011a). While significant efforts have been directed toward maximizing initial customer perception of the food and dining experience, the company has yet to develop a comprehensive system for ensuring or assessing high quality in service recovery. Problem Statement Service failures in quick service restaurants typically stem from one of two general areas: extended time delays and/or errors in accurately fulfilling food orders (Mack, Mueller, Crotts, & Broderick, 2000). When mistakes are made, a successful service recovery resolves the customer’s specific problem(s) and returns
In terms of fast food restaurant life span, even twenty-five years in business can seem like an eternity. In an article published in the New York Times, it was reported that instead of advertising heavily, franchising or redesigning stores, White Castle relied on a simple menu of a square little hamburger that die-hard fans would buy by the bagful and devour in one sitting (Siler, 1988). Although the article was published in 1988, much of White Castle’s promotion has remained the same. This paper discusses a number of strategies that have contributed to the sustainability of the White Castle’s hamburger; identifies the intangible aspects such as crave times and company culture which has contributed to the company’s growth; and discusses the marketing strategies that have contributed to the product’s lengthy life cycle in the fast food business. In an article in Investor’s Business Daily, it was revealed that one of the keys to White Castle’s success has been the company’s ability to keep family in management positions.
It only makes sense that these high-achievers would eventually demand greatness from their meals. Frasca, opened in 2004 by Bobby Stuckey and chef Lachlan Mackinnon-Patterson has received national acclaim (Knowlton). The foodie buzz had spread around town too, highlighting restaurants such as the Kitchen and Radda, both casual spots with an organic focus plus bars that are popular with locals. “Ava bean crostini, beet risotto cake, two pizzas; house-made mozzarella salad; pork bun, duck pancakes, fried brussels sprout leaves; three beers, two cocktails, and one bottle of wine” is an example of what you can expect to encounter as some of the few entrees to feast on in this considerable town (Fish). What propels this exquisite need for such delicious food?
Kudler Fine Foods Marketing Research Kudler Fine Foods is an upscale specialty food store with three locations in the San Diego Metropolitan area. The stores are stocked with a broad selection of only the finest products including produce, pastry, meat, seafood, and many other products not commonly found at your local supermarket. Founded in 1998 by a gourmet cook enthusiast that had difficulty in locating and purchasing the needed ingredients for a gourmet meal, Kathy Kudler has seen great success in a short period of time. Kudler Fine Foods is currently developing a marketing strategy and tactics to help identify areas of improvement and continued growth. This paper will discuss the importance of market research that includes a competitive
The burger is affordable, portable, and customizable; they can be served gourmet-style or as a rustic yet classic to-go food. When it comes to a good hamburger, Americans definitely are not careless eaters. A report indicated that 75% of burger-lovers rank the quality of the meat as the first or second most important attribute to their burger. Second in line were toppings, ranked either first or second place by 42% of consumers. Even
Of course, each place serves them with their own special touch, but it all turns out indulgingly delicious. Furthermore, both restaurants have equally priced dishes, which is incredibly low compared to the amount of food on each plate. Even the same type of complimentary peppermint comes with the check at both locations. Each restaurant carries its own unique properties, but they also serve the same range of customers that enjoy each visit. Although The Front Porch Café and Cuevas Bistro are local favorites, the Front Porch Café turns out to be on top because of its wide variety of entrees, professionally trained staff, and soothing environment.
Fast food is quick, cheap, and easy which makes it all the more appealing. McDonald’s, Burger King, and Wendy’s are among some of the most popular fast food choices in the nation. Each of these chains have “healthy alternative” food choices on their menu such as salads and wraps but much of what the company advertises are foods high in calories and low in nutritional value including the ever so common double cheeseburger and fries. Only about 17% of typical menu items qualify as healthy choices. Frequent consumption of these high calorie low nutrient foods may lead to serious weight gain (FRAC).