The target market. This is the next major section of your marketing plan. It should describe exactly who your customers and what, where, when, how, how much, and how frequently they buy. In this case you have to define your target market in terms of: a) Demographic b) Geographic or location c) Psychographics (i.e. how they think) d) Lifestyle 3.
Make sure that your name, assignment number, page numbers and bibliography are included. Make sure that your name, assignment number, page numbers and bibliography are included. Assignment 2 - Helpsheet Assignment 2 - Marketing Research Part 1 You need to write a report explaining how John Lewis uses market research and how this informs their marketing plan (P3). You should include the following on ONE of the businesses: * Describe what is meant by quantitative and qualitative research with examples for John Lewis * Describe what is meant by primary and secondary research with examples related to John Lewis * Explain the following steps in the Marketing Planning Process Model using examples related to John Lewis. * conduct a PESTLE audit – describe the 6 elements and explain how the market research carried out by John Lewis would be useful when carrying out a PESTLE audit * perform a SWOT analysis - describe the 4 elements and explain how the market research carried out by John Lewis would be useful when carrying out a SWOT analysis * set SMART objectives - describe the 5 elements and explain how the market research carried out by John Lewis would be useful when setting SMART objectives * determine the marketing strategy and tactics (marketing plan) explain how market research will inform this plan * implement the changes * evaluate their effect Part 2 You need to include a section in the report that explains the limitations of the marketing research used to contribute to John Lewis’ marketing plan (M2).
3. Purpose of the research: Purpose of this study is to investigate the effectiveness of the management system in Pret a Manger. Show the relevance of the system with the possibility of placing it in other companies. In my studies I will use inductive research approach. As develop and progress of my work will be based on observations and interviews.
Is it possible to achieve the goals considering the market conditions? * Time- Is there enough time to complete the objective in? Is the deadline sufficient? Marketing process involves situation analysis. This analyses the internal and external environment in an effort to identify opportunities to satisfy unfulfilled customer needs http://www.netmba.com/marketing/process/ Once the opportunities have been identified the company needs to come up with a marketing strategy for their target market.
Buyer-Seller Relationships ——An Analysis Based On Analogy of Relationships When it comes to buyer-seller relationships, the concept of value is always the focus of the topic. What is Value? Value is benefits received for burdens endured, that is Value= ΣBenefits – ΣCosts (excluding price). However, the equation is just part of the story since value need to be clarified as a perception. So the whole equation should be concluded as Client Benefits – Client Cost(excludes price) = Value offered- Value Gap = Value Perceived – Customer Incentive to Purchase = Price.
This is followed by an analysis of the objectives and possible issues that the launch of the Sleuth Plus product entails for Altech Netstar. The marketing strategy of the Sleuth Plus product is then presented, which shows how Altech Netstar intends to position the product; the product, pricing and distribution strategies that will be applied and various other marketing factors that are to be taken into account. Finally, the action plan from day of launch is presented alongside a predicted budget for the product and a description
b. Assuming Ruhling is now interested in a requirement contract, how Ruhling should proceed with the bidding / award process? If Ruhling is interested in a requirement contract, they should proceed by informing the other bidders of their requirements. They should also ensure that the contract states the specific want and needs of the company. c. What would you do if you were the decision-maker at Ruhling?
Discuss what factors need to be considered before making the decision to outsource training. Describe outsourcing in your company or one that you research. 3. Discuss the importance of an organization analysis in a needs assessment and why it should be done first. 4.
Strategic planning is also “a process of defining the values, purpose, vision, mission, goals and objectives of an organization. Through the planning process, a business identifies the outcomes it wants to achieve through its programs and the specific means by which it intends to achieve these outcomes.” Strategic Planning can be: • A process for setting future directions • A means to reduce risk • A vehicle for training managers and direct supports • A process for making strategic decisions • A way to develop consensus among managers and direct supports • A means to develop a written long-range plan. Why plan strategically: So your organization doesn’t end up like this! OOP’s! OOP’s!
Relating to an organisation of your choice (as discussed with your assessor) or using your college as your business, you are to develop the organisations marketing objectives. This will be evidenced through the submission of a detailed document that: o Develops the marketing objectives for your organisation including: Identifying strategic direction Undertaking strategic analysis reviewing the current marketing performance Scope your marketing opportunities and formulate short and long term marketing objectives o Developing a marketing risk management strategy Your assessor will be looking to ensure you: o Confirm the organisation’s mission, vision, purpose and values o Analyses the organisations strategic documents to identify directions and targets o Complete a situational analysis that identifies factors that would impact on the direction and performance of the business o Identify the legal and ethical requirements for your business o Document and confirm the strategic direction in detail – and identify its impact on marketing activities Reviewing your market performance will require you to evaluate the effectiveness of previous marketing and positioning strategies; perform a SWOT analysis on the current business; evaluate previous marketing undertaken by the business for profitability; and evaluate your marketing performance against previous objectives to identify critical success factors and areas for improvement When you scope for marketing opportunities, be sure to: • Identify and analyse marketing opportunities in terms of their viability and likely contribution to the business • Use an assessment of external factors, costs, benefits, risks and opportunities to determine the scope of each marketing opportunity • Analyse opportunities in terms of their likely fit with organisational goals and capabilities • Evaluate each