Marketing Essay

256 Words2 Pages
Prepare a 2010 Product Mix proposal and related income statement projection for Cottle and Taylor's tootbrush product line. 1. What factors determine demand for tootbrush market in India? How can demand be increased? * Population of more than one billion , India represented an enormuos revenue opportunity for Cattle. * Based on collecting data during last two years about markets * Potential customers, half of all Indias are stil not concerned with preventing or curing dental problems.It can be an opportunity. For increasing demand they have to inform customers at the first place, IDA can be very helpful in this situation . Provide free dental checkups,free product samples,basic instructions for proper oral care. Rising awareness of dental health benefits , combined with the increasing incomes and influence of western habits, propelled industry wide oral care growth within India. Persuading consumers to upgrade to mid range or Premium products. 2. How is Cottle doing in India? Has Cottle enjoyed a first mover advantage? 3. How should Cottle accelerate the development of the tootbrush market in India? Lang believed that by increasing toothbrush –related advertising and promotional spending beyond 12% of sales – the 2009 level – cottle could accelerate market development in India . as it had in Thailand in 2007. Lang strongly believed a toothbrush unit growth rate of 25% - 30% in India was achivable in 2010. 4. What are Cottle's target market segments? 5. Which of these segments makes the most sense for Cottle to reach? 6. Should Cottle spend advertising dollars promoting battery operated tootbrushes? Why and why

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