MKTG 420: Discussion Questions

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MKTG 420 All Discussion Questions Week 1 - 7 Purchase here http://chosecourses.com/MKTG%20420/mktg-420-all-discussion-questions-week-1-7 Product Description MKTG 420 Week 1 DQ 1 Successful Sales Management Read the Team Exercise, “Who to Promote” on page 13 in the text, and then discuss the following questions.(graded) a) What are the most important qualities that your company should look for in an area sales manager? b) Which of the two candidates would you recommend for the job? Why? c) Each of the candidates has some strengths and weaknesses they would bring to the job. What do you consider the major weaknesses of each candidate? Why? MKTG 420 Week 1 DQ 2 Sales Organization Refer to the Developing Your Competencies…show more content…
Please comment. (graded) a) How can sales managers use the recruiting process to ensure that the salespeople that are hired are good team players? b) What kinds of questions can be asked in the interview to test if a candidate has strong teamwork skills and experience? c) What are some of the problems associated with poorly-executed recruitment and selection of sales people? MKTG 420 Week 4 DQ 2 Training The first and most important step in designing a sales training program is the assessment of training needs, which provides the starting point for setting training goals and designing the program. (graded) a) Discuss the methods of assessing sales training needs. b) What are some examples of training objectives? c) Discuss some of the different methods of delivering sales training and their effectiveness. MKTG 420 Week 5 DQ 1 Sales Leadership How has the Internet affected your own buying behaviors? Given the effects that the Internet has had on individuals’ buying behaviors, how do you think that salespeople’s jobs have changed? How should sales managers manage these…show more content…
MKTG 420 Week 6 DQ 1 Ethical Dilemma 1 You recently received a promotion to district sales manager. You are eager to show your leadership ability and ready to implement a strategy to make your company successful. Your boss has come to you to explain a new selling strategy that he would like to see you implement. It involves having your salespeople be a little more aggressive with their customers. Essentially, he would like them to oversell their customers. For instance, a salesperson should attempt to convince a customer that he needs an $8,000 copier, even if a $4,000 copier would satisfy his needs. Your boss explains that customers will still be receiving what they need. Albeit perhaps a little more, and the company will reap greater profits, resulting in larger bonuses for your salespeople. What would you do and why? What are the advantages and disadvantages of such a strategy? Is this good for long-term growth? MKTG 420 Week 6 DQ 2 Ethical Dilemma 2 Read the Shield Financial: Overheard Trade Secrets on page 276 in the text. Discuss the questions at the end of the case: a) What are the ethical issues involved in this
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