M3.10 & M3.36 Introduction to Leadership & Leading a Team Effectively

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Introduction In this essay I am going to introduce the reader to the Our World. Your Move. campaign of the Red Cross Movement (Movement). Marking the 150th anniversary of the organisation, the 60th anniversary of the Geneva Conventions and the 90th anniversary of the forerunner of the International Federation of the Red Cross and Red Crescent Societies (IFRC) this global communications campaign was launched in 2008 and continued with activities carried out in 2009. The formal international coordination and monitoring ended in November 2009. However, in a form of a large community blog, as it had been planned, the mission carried on on a self-organising basis. I am going to introduce the vision, mission and strategy of the programme's first year along with the difficulties I had to face as a leader. Choosing an appropriate leadership style to the different situations was the most challenging part of managing this campaign in the Europe and Central Asia Zone (Zone). Another challenging aspect was to create and manage an effective communication within the Zone and among National Societies (NS). Organisation and team purpose The role of my team and I As a communications officer for the Zone I was responsible for managing the team of these countries' representatives. The programme's aim was to mobilize, in a coordinated way, the IFRC, the NS and the ICRC. By the end of the first phase, within a common framework the IFRC, NS and the ICRC would be able to develop their campaigns and to focus on their respective priorities. My job was initially to establish a common sense and understanding about the importance of raising awareness of humanitarian diplomacy and advocacy in NS. In the second phase I had to lead, motivate and support the representatives and promote that they use the visual tools of the project. In this phase my role shifted a bit and I

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