Explain key concepts such as segmentation, target marketing and product positioning. 2. Explain the four elements of the marketing mix: product strategies, pricing strategies, promotion strategies and distribution strategies. 3. Classify factors in the external marketing environment as either opportunities or threats as well as interpret internal company factors to create a SWOT analysis.
Basic Business Objectives • Profitability - Making a profit is the main objective for most businesses • Customer base – A business aims to increase the amount of customers it has in order to increase profit. • Public profile – Businesses need to have a high public profile to get new customers. • Sustainability – Economic survival is very important to businesses and they must plan ahead to ensure this. • Staff training – Businesses must keep all their staff adequately trained for the job they are doing. • Customer Service – Businesses should aim to have good customer services because it is important to keep customers happy.
• Explain the importance of marketing in organizational success. • Describe the elements of the marketing mix. • Explain the importance of the marketing mix in the development of marketing strategy and tactics. • Create a marketing plan. • Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness.
Conclusion McBride Financial Services provides a require service for anyone that is in the market for a residence or recreational property. Using a marketing plan that targets professionals, retirees, and families will benefit the shareholders and employees of McBride Financial Services. To target families and retirees McBride Financial Services can use newspaper, television, and radio advertisements. Professionals can be targeted with the use of social media, Internet, or smart phone applications. The goal of a good marketing plan is to increase services, which increase profit of the firm.
Also how these areas will play an important role and if any additional area of research is needed. Importance of Marketing Research The best way for
[Company logo] Company Name Here United Way Campaign Strategy & Communications Plan BACKGROUND Provide some details on your campaign history How many years has your workplace been hosting a Campaign Key elements to your success Total raised overall and/or for last campaign Why your company values the work United Way does in the community GOALS AND OBJECTIVES What are your goals for the upcoming campaign? Examples: Increase participation to 80% (15% increase from previous campaign) Increase total dollars raised to maximize Corporate Match Showcase your presence and commitment to your community Encourage employees to become more educated about community issues Encourage new demographics to participate (ie: new hires,
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