Liking Isn't Helping

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Mia Woodward Mr. Shrum English Comp. 7 October 2014 Liking Isn’t Helping In the United States alone, sixty-seven percent of internet users are on the social media website, Facebook ("25 Amazing Facts About Facebook - Search Engine Journal”). Although it began as just a site for personal profiles and personal updates, it grew into something much bigger than that. Facebook profiles were made over anything you could imagine, including charitable programs. These pages did not just support these events going on in America, but also in other countries. “Liking isn’t helping” is the headline of an ad campaign by Publicis Singapore created for Crisis Relief Singapore, a Christian disaster relief organization run by volunteers ("Powerful Ad Campaign Shows That Facebook Likes Don't Help"). The image used is a real image used to represent one of the Singapore catastrophes with thumbs-up mimicking the Facebook “Like” button. In an average day, Facebook pages get over fifty-million likes and with that being said, the message this ad is trying to get across is the representation of the Facebook like button ("25 Amazing Facts About Facebook - Search Engine Journal”). Despite the fact that viewers can only see one out of the thousands of kids being affected by this catastrophe, the overall ad is effective in that the people can see how liking a picture is not helping the people going through all of this. The heavy floods have turned the citizens of Singapore lives’ upside down. They have left children without families and abandoned and also left families without homes. In this ad it shows a young Singapore girl in black and white by herself with flood water all the way up to her hips. The clothes she is wearing look as if she had been wearing them for many days if not weeks. The look on her face gives off the look of an older woman who had been through much stress. At the age

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