K9 Marketing Plan

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Module: BSBMKG414B – Undertaking Marketing Activities Subject: K9 Smartest Dog Training School Short Term and Long Term Expansion Program Date: 4 May 2012 Here is the report on marketing strategies for K9 Smartest Dog Training School short-term and long-term goals. The short-term goal is to expand from its small premises on the outskirts of Brisbane to a nationally recognised company with many schools in all the major cities and large provisional towns, and the long-term goal of expansion, over a 10 year period, from its base in Australia to America. The report has analysed promotional activities, budget figures taking into consideration that some advertising methods that might not be appropriate. Table of contents 1. Executive…show more content…
K9SDTS is unique in its approach to teaching dogs how to read visual symbols and it provides reliable methods in providing clear communication between the dog and the owner as teaching your dog to read is a great way to challenge a dog that needs more mental stimulation. K9SDTS will leverage this effective strategy to develop short and long-term expansion goals. Through their effective training philosophy and customer-centric business approach, K9 Smart Dog Training School will consistently gain market…show more content…
Consumers typically choose trainers based on word-of-mouth referrals. They will typically ask dog owning friends what trainers they used and if they would recommend them. 5 3. Marketing Strategy K9 Smartest Dog Training School marketing strategy will be based on networking and advertising. The networking will come about different breeders in Brisbane for a start. It will be difficult in the beginning as the canine training community is relatively small and devoted. By having a good relationship with other breeders, they will act as well-respected referral service for K9 Smartest Dog Training School. K9 Smartest Dog Training School will also do advertising with Humane Society International Australia and Australia National Kennel Council as both of these organizations have a list of animal-loving clientele. K9 Smartest Dog Training School will also have cause related marketing opportunities with Guide Dogs Australia as they represent Australia’s state based Guide Dog organisation and have strong corporate partners. These will be the initial marketing efforts. In time to come, word-of-mouth referrals will take over as the most effective marketing

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