Dog Food Fallacy

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Identification of the Type of Fallacy and the Media Source An argument to the masses “makes an emotional appeal to the general public emphasizing our basic heritage, the deeply held attitudes and symbols of our society” (Porter, 2002). An ad published in People magazine utilizes this fallacy. The ad markets Natural Choice dog food. Pictured is a woman with her dog walking alongside an ocean; however, the ocean is not what it seems. In disbelief, the woman is looking at a life-size picture of an ocean. The ad asks “How Natural Is Your Natural?” and promotes how Natural Choice dog is food is always made with natural ingredients. It states “we carefully select our natural ingredients from farmers and ranchers we know and trust. And instead of hiring a third-party, we make every batch ourselves to ensure every bite delivers our best natural nutrition” (People Magazine, 2012).…show more content…
The ad is appealing to a commonly held bias that homemade is always best. If you want the best for your dog, then you should purchase products made close to home from people who can be trusted. Trust is a large factor here. The ad is playing to that notion by pointing out that the company hand selects their ingredients solely from farmers and ranchers that they personally know and trust. By purchasing their dog food, you are purchasing the most nutritious food for your

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