Activity 2.2.docx Detail the methods and procedures that might be used by an organisation to communicate with customers to identify and agree on product/ service specifications. Business plans need to be flexable and be adapted to meet the changing needs of customers so the business can continue to support the delivery of products/services to customer specifications. Customer expectations and needs will change from time to time and will be affected by market trends, fashions and changes in external environments. You need to know who your customers are, where they com form, and what their buying intentions are. Market research and communication with customers is important to keep the organisation informed
TLIP4001A ASSESSMENT ACTIVITY 1: How can examining future opportunities and directions help towards the contribution of a shared vision and values for the workplace, and the shaping of business goals and objectives? A customer service delivery plan is a strategic and tactical plan for achieving marketing objectives. It is a detailed document that determines how new business will be acquired and how the existing customer base will be maintained and strengthened. Customer service delivery plans are not just about targets and how to achieve/exceed these targets. ASSESSMENT ACTIVITY 2: Why is it necessary, as part of the planning process for customer service teams, to review previous performance and successful approaches and to identify factors affecting performance?
The product is anything that is up for purchase buy a customer. The attribute for the product would be a Product Number, Product Name The PROMOTION will be linked to the customers since they are they ones that will be redeeming or considering a purchase based on a companies promotional sale or coupon. The attribute would be a Promotion code The SERVICE will also be linked to the Transaction and the Customer since the service will be purchased by the customer. The attribute would be the Service number The TRANSACTION will be linked to the Customer, as they are the ones that
The consumers will benefit by obtaining the quality goods Kudler provides as well as customized promotions based on personal shopping patterns. Tracking the shopping patterns of the customers will help develop a marketing strategy for Kudler. This strategy will allow Kudler to offer certain products at times when an increase in demand has been determined by shopping trends. Kudler will also benefit from this program with an increase in revenue and a more stream lined business process. This program will keep track of individual customers purchasing behaviors, which will allow Kudler to know how much of a certain product to stock.
In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior. The drive of market research is to collect data on consumers and prospective consumers. The collected statistics support business decision making, which therefore diminishes the risks involved in making these conclusions. This type of research would also benefit the consumer by lowering the cost on items bought most, while giving them personalized incentives to return. As a result, legal matters concerning privacy of the consumer has risen and established far more attention.
Kundler Fine Foods The purpose of this paper is to display and justify the importance given to marketing by an investigation in the development of Kudler Fine Foods marketing tactics and strategy. Elements will be identified for additional areas where an increase in market research is needed. By looking at competitive intelligence and analysis to carefully consider the development of Kudler Fine Foods marketing strategy and tactics. The development of the marketing strategy and tactics and how important each of them relates to the company, the analysis and overall competitive intelligence. Also how these areas will play an important role and if any additional area of research is needed.
The company should consult Anne Shousha, its legal counsel, regarding consumer privacy laws, antitrust laws, and laws governing the collection of consumer information. The company should draw up a contract for customers to agree to upon entering into the loyalty program. The company should also ensure the proper security measures are in place to protect customer data. Political Kudler must adequately train management and make sure to meet with managers from each facility to make sure that they understand the changes that are taking place. The company will have to forge alliances with partners to participate in the loyalty program which will affect the sales department as well as upper management.
The historical sales system includes information like Shipment schedules with dates, distance and locations of delivery, size of shipments, and payment dates by shipment. It also includes sales information about price paid, cost, margin and discount given. This system helps the sales and marketing department to have data to base decisions on when considering future interactions with customers. It clarifies for the marketing team trends that may repeat in the future and how to capitalize on profitable ones while minimizing non profitable trends. Marketing Research and Planning Huffman trucking implements a marketing research and planning system that supports a variety of areas within the marketing department.
Knowing the shopping habits of their customers, Kudler Fine Foods will be to implement the rewards program and offer customers item specific discounts based on their purchases. The use of a barcode system in relation to the intranet of Kudler Fine Foods is to act as an inventory control agent. Kudler is then able to track items currently in stock including items that need to be order for restocking and items that are overstocked and are not
EGT 1 Task 2: Elasticity Jeffery S. Short #0257373 Element A: The world of business exists because of the consumer. Business owners are concerned if customers will purchase the goods they offer and how they will react to the constant changes that occur in the marketplace. If a business owner can estimate how consumers will react to product offerings or the changes to those products, then they can offer better services while maintaining profitability. Economists study the many variables involved in the marketplace by observing how consumers react to changes in products, pricing, supply and demand in an effort to classify or codify trends. They then develop calculations to categorize these consumer patterns, and then use them as tools to provide insight into consumer reactions and possible future buying patterns.