Irish Dairy Board Case Analysis

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1) Identify significant influences – political, economic, social, technological and legal - in the environment of the industry. 2) Using the Porter 5 Forces framework, assess the forces driving competition in the industry 3) In the light of your analysis, what strategic option(s) would you suggest for IDB? Q1) Political: The main political influence in the environment of the industry is the Government/EU. It is the government who imposed the milk quotas in the first place and this obviously had a profound impact on the industry. Economic: There are numerous economic influences in the environment of the industry. These include business cycles, interest rates, inflation and unemployment. Businesses go in cycles. They could be going very strong for a long period of time and then for some reasons, perhaps recession, the industry in which they are running in could fall apart. If interest rates go up this could also influence the IDB as it will mean that people have less disposable income and so will demand less of the dairy products. Likewise, if inflation goes up, prices will be higher for consumers. Finally if unemployment rises this will mean that consumers have less disposable income and so may demand less dairy products and find cheaper alternatives. Social: The consumer has possibly got the greatest influence on the environment of the industry. After all it is up to the consumer to buy the goods and so the consumers’ preferences will shape the decisions made by the industry. Farmers also influence the industry because it is up to them to produce the dairy goods and if they decided not to, the industry would fall apart and no longer exist. Technological: The introduction of new machinery and advances in the technological field has a great influence on the environment of the industry. More goods can be produced at a faster rate thus influencing

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