International Expansion Strategies of Deutsche Post

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International expansion strategies of Deutsche post Abstract: We all know that Deutsche post is a very successful international enterprise and has a long history. But at first, it was just a government-controlled national agency. Then, after an unparalleled transformation and the realization of a series of international expansion strategies, it becomes a highly profitable global player in a short period of time. Today, DeutschePost DHL is the world’s leading mail and logistics services group. The paper analyzes the international expansion strategies of the Deutsche post, and gives a summary about it. Key words: Deutsche post international expansion DHL 1. Introduction Before 1990, Deutsche post was a government-controlled, national agency. It was mainly engaged in business of mail and parcel. But Deutsche Post DHL proves that large enterprises with a long history need not be stuck in the past. Since 1990, it began its marketization reform and completed the reform in 1997. Then in order to adapt to the globalization and survive in the fierce competition, it began the international expansion. The paper gives an introduction to those international expansion strategies and analyzes them respectively. 2. The five international expansion strategies There are five main strategies in expansion. The first one is acquisition strategy; the second is the one brand strategy; the third is one-stop service strategy; the fourth is innovation strategy; and the last one is engagement in public service. Following is a detailed analysis about these strategies respectively. 3. Analysis of the strategies 3.1 The first strategy——acquisition As soon as Deutsche post began its international expansion, it began a series of acquisition. In 1998, it took over the Global Mail (USA), the largest private provider of international mail service in

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