Verizon Swot Analysis

Verizon SWOT Analysis

Introduction

Verizon Communications Inc. as it is known today is one of the largest mobile providers in the world and came about in 2000 from a merger between two telecommunications giants, GTE and Bell Atlantic. Both companies had strong histories with mergers and acquisitions, and this merger was amongst the largest in business history. GTE had revenues of around $25 billion, and Bell Atlantic had revenues of nearly$33 billion, making the newly formed corporation worth more than $52 billion (Verizon, 2012). Today, Verizon employs more than 193,000 employees, mainly in the United States and is headquartered in New York City. In 2004, Verizon Communications Inc. (VZ) was added to the Dow Jones Industrial Average, which was an extremely powerful move for Verizon, and for the telecommunications industry (“Marketwatch,” 2012). The company name, “Verizon”, was a combination of the Latin word “veritas”, meaning certainty, and “horizon”, always looking forward toward progress. With this newly merged corporation, Verizon was able to take advantage of the 7.1 million and 72 million potential GTE wireless customers, and 43 million land based Bell Atlantic customers (“Verizon,” 2012). Verizon Communications has several main products and services that are offered to customers, and are more than just a wireless provider. Verizon Wireless is the branch of the company that provides wireless phone and data solutions to consumers. They have partnered with companies such as Apple, Samsung, Motorola, and LG to provide the most sought after phones and portable data devices in the market. Verizon fixed-line service is the branch of Verizon Communications that offers land line television, phone, and high speed internet service. Their fixed-line service also goes by the name FiOS, which uses a high speed, fiber optic connection to provide service.