The company was also able to advertise their product using various approaches such as emotional settings; this is where types of adverts catches the consumer feelings allowing them to be involved or allowing them to purchase a product based on emotions. Social media is another flexible advertisement because it is used based on the internet, where their consumers are able to browse anywhere to get information about the campaign. Also using social networks used by their consumers to promote the company’s
This product is called the “The TwonkyServer” helps share media from mobile networks to home networks. It is reinforcement of WebDav appliances and applications. This gadget adapts to many diverse protocols. Easily accustoms to a variety of services, which may be online. This also has a digital media player, which grants you to control playbacks.
It created trust between us. Twitter allows us to quickly and efficiently solve and problems our consumers may have, as well as tell them thanks for being there. Pinterest lets our consumers know what the brands interests are . The brand can post pictures and short videos about what appeals to us, what changes we are trying to implement in our business and what we think on a daily basis. As our consumers view our pins and re-pin them our brand is exposed to new consumers as well as untapped markets.
The Internet allows Sony to effectively reach a vast quantity of their customers and provide them with content and support that they need. Sony is determined to lead the technology industry by continuously developing new and innovative products that give the company a competitive advantage. Sony has a convergence strategy that involves bringing together several different technologies and forms of media in a manner that links them together and integrates their applications for customer convenience. The concept involves bringing together computers, consumer electronic devices, and telecommunications which will create new possibilities and experiences for Sony’s customers (Sony Corporation, 2012). Sony is developing new hardware, software for both existing and future hardware platforms, media content, and services that customers will appreciate and enjoy.
• Customer Service – Businesses should aim to have good customer services because it is important to keep customers happy. How multimedia can help businesses to meet these objectives Navigation of a website – websites often use multimedia features on their website to make navigation easier and to make it look good. For example a continuous reel of moving images may be placed on the homepage of a news website to show each of the featured headline stories. This makes it easier for the users to see important information, special offers or links to featured articles/products without having to search through the website to find it. This sort of multimedia can act as a focal point on the homepage of a website meaning that users are instantly drawn to it as soon as they open the page.
As mentioned previously, they can easily create websites open to the public to advertise their products. They can provide information about the company and attract new people to their variety of products. Another advantage is the use of ecommerce and e-money, allowing consumers to pick out items and purchase them directly over the Internet, saving time, paperwork, and providing quick response time to their customers. Intranets can help many departments at the Dirt Bikes Company. First, providing employee financial information, pay records, and even benefits information on one site can greatly assist the Human Resource department.
The previews web application used external links to provide supporting information, which consumed more time. Web 2.0 applications make it easy for writers to insert pictures, videos, and animations in one single web-based document. This is quite an advantage if taken under consideration that people preference of media may differ from one to another. Some audiences find video content helps them to pay attention longer, thus making easier to understand the information. With so many people around the world entering information online, there was a need to properly categorized data so it can be found by the search engines.
Having an intellectual conversation or debate is no longer limited to the classroom, technological advancements in communication have driven people to interact and collaborate with people all over the planet spreading and expressing new ideas in new ways. It lowers the barriers of self directed learning and inspires exploration to satisfy curiosity or interest by offering a degree of freedom and autonomy not apparent in classrooms (Et Al 3). This is one of the greatest benefits of the internet, it grants you the freedom to learn about whatever you want while allowing you to establish credibility for yourself in your field of interest by connecting you to people interested or involved that field of interest. This freedom to share exchange ideas, creations, and feedback promotes the youth to create, share, and collaborate. Whether it be posting a tweet or writing on a blog, technology is giving young people a more and more diverse variety of ways and reasons to express their thoughts and opinions through writing.
Kinnell Micah M English 100 Molina, Jordan September 25, 2013 What is the real me? News feed, status updates, Facebook, Twitter, Instagram, when one hears theses word one usually thinks about social media. What is social media though? Social media is forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). Through the use of social media one can create an identity.
The Internet has enabled people to share their ideas and creations with one another, thus expanding their knowledge and sharing their passions with those who can and will appreciate them. When a topic becomes popular among many, such as a movie, TV show, etc., these people can join together online and share their enjoyment. Often referred to as “fandoms”, the members of these interconnected communities can easily interact with one another. In her study on youth and the digital world, Mizuko Ito calls this interaction “geeking out” (Ito), where groups dive into a topic and engage with each other. This use of connectivity is a very intelligent practice of technology, specifically the Internet.