The customer service satisfaction survey that is currently in place on the Kudler website will help to identify what the customer’s like and don’t like about a minimum number of variables but market research needs to also include other vital information like culture, socio-economic background, health, and other marketing mix elements. Great marketing research will allow Kudler Fine Foods to perform studies to learn what they should focus on with their current
In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior. The drive of market research is to collect data on consumers and prospective consumers. The collected statistics support business decision making, which therefore diminishes the risks involved in making these conclusions. This type of research would also benefit the consumer by lowering the cost on items bought most, while giving them personalized incentives to return. As a result, legal matters concerning privacy of the consumer has risen and established far more attention.
The current strategy makes it easy to introduce new substitutes for top selling [As an adjective, these two words are hyphenated] [If used as an adjective, these two words are hyphenated] items if the companies that produce those products are found to be unsafe or unhealthy. Kudler specializes in selling gourmet food and gourmet cam come from any country or region. This means Kudler has the world to choose from. It also means Kudler must gather the pertinent information needed to stock its shelves with quality products that are [Writing suggestion: rewrite the sentence to remove "that are"] desired [Passive voice ] and sold for the right price as compared to
If the company wants to be successful, the store must decide what market the product will thrive in, what the competition is and how to market the product given the retailer’s available resources (Marketing considerations for small-scale specialty food producers, 2007). With Kudler Fine Foods’ emphasis on gourmet items, they have created a niche market for their products. Niche marketing allows companies to target a very specific audience and to give them exactly what they want or need (Levinson & Lautenslager, 2005). By conducting market research, Kudler Fine Foods can narrow in on the wants and needs of its customers. Market research is not something a company should do on its own.
1. If we had any difficulties or dilemmas around choice of food we would help to advise the client with his or her choice. Making sure there is enough different varieties of things to be chose from or if an individual feels they have too much choice we can help narrow it down by knowing certain things the particularly like. As a support assistant it my job to assit with choices, and advise them about healthy foods and the importance. For example: A Service user cannot understand a menu when It is present in a list form , so we could help them make their choice by getting images of meals they would be presented with to eat.
In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business. Improving the website will definately allow the business to improve service therefore will atract more clients to increase revenue. Fixing this issue will improve many other areas of the business and become a better
Integrated Marketing Communications Plan An integrated marketing communications plan is useful for Kudler Foods because it will provide the company with a cost-effective way to address the needs of consumers and reduce the price of marketing. This plan provides a Kudler with a newly refined marketing plan that will help during the implementation of the before mentioned plan to suit the needs and wants of the current/future consumers. To develop an effective integrated marketing communications plan, I will define the strengths and weaknesses of the company based on the results of the existing consumer research and make suggestions on marketing strategies/tactics that will assist in improving the before-mentioned weaknesses. I
Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
The process of attracting new customers can be an alarming duty for any business. The frequent shopper program can be a productive implementation for structuring a loyal consumer foundation at Kudler Fine Foods. Rewarding consumers with points to exchange for delightful items will hold customer loyalty. The direct approach developed by KFF should focus on the privacy concerns or legal issues will arise. Making sure that consumers are aware of how ones personal information will be used will keep confusion down.
The importance of monitoring all the transactions coming and going from each location plays a key role in maintaining not only accuracy in inventory but also accuracy with the general ledger. Although, it would benefit the Kudler Fine Foods if there were written policies on security of the financial and accounting systems. This will minimize any possibility of threats on the systems and will make it easier to notice discrepancies on reports. Through the proper use of the critical information system at Kudler Fine Foods they will be able to properly know where they are spending money, how well their inventory is being maintained, keeping records of their vendors, and making sure vendors are being paid or paying in a timely