Herzberg Two Factor Theory and Its Relevance to Today’s Organizational Settings

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Herzberg Two Factor Theory and its Relevance to Today’s Organizational Settings Motivation is derived from the word ‘motive’ meaning desire to act. People are motivated when a need is continuously forcing to achieve objectives. The best motivated employees are considered as valuable assets of any organization accepting challenging tasks and performing to the set standards. Unmotivated employees are reluctant and unwilling to accept challenges preferring to perform routine tasks. They avoid innovation, creativity, and inspiration. Organizations, therefore, should strive to inculcate required skills motivating enough to perform the given tasks (Bruce & Pepitone, 1998). Motivation, in fact, results in accomplishing organizational goals by providing opportunities, creating a favorable environment, and offering a combination of monetary as well as non-monetary incentives. Several theorists, especially in the twentieth century, developed ideas focusing on how to motivate employees and customers to achieve organizational objectives. Herzberg’s popular two factor theory has huge impact on motivational practices in organizations. Motivation in Workplace Motivation, in general terms, represents unsatisfied need of any individual creating a state of tension forcing to act and fulfill the need. In other words, motivation results from the requirements to accomplish objectives and eventually satisfying needs. Motivation is, in fact, present in every area of an individual’s life. In business, motivation is related to ensure that the job is done willingly and as per set standards. Motivated workers, in any organization, are aware of the fact that their personal goals are linked directly with the organizational objectives. As such, they work enthusiastically and willingly towards achieving organizational goals which means accomplishing their own. Unmotivated staff is hesitant

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