Case Study Cango

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Can Go Issue Report Issue 1: Fast Expansion. CanGo was recently a start-up company that rose to great success. Because of this, head of the company (Elizabeth) does not have a clear understanding of how to expand. As Julian states in video 1 ‘You went from a tiny fledging backwater company to one of the largest small companies in this area”. This statement and others made by Elizabeth during this conversation implies she is not equipped to handle the company growth. Issue 2: Untrained Employees. This week’s videos and exercises show one employee in particular who is lacking in organizational skills. Nick was tasked with implementing CanGo’s plan for online gaming, but is having trouble. Nick has no organization…show more content…
Elizabeth has the team meet and they discuss an overall agenda, but never discuss a concrete plan on how to achieve their goals. By the end of the meeting the only real goal is that Warren will make a preliminary marketing plan, but there is no mention of other employees doing anything else. When Ethel expresses concerns, Andrew is not concerned with how to achieve the goals; just that he is more concerned with making something fun. Issue 5: No Market Study. Warren states to Nick “we don’t want to overestimate our customers on this”. This is in reference to possibly having an early rise in the sales of the games, but no continual market. In any of the videos, there was no mention of who CanGo wants to market their games to. There is no mention of a market study or who their market even is. Who is their customer base? Issue 6: Lack of Employee Confidence. Management is supposed to inspire and motivate their team to accomplish goals, to rally them behind a common idea. After the meeting Ethel and Clark were concerned about CanGo’s new direction. They brought real concerns backed with logic. However, they did not express these concerns to Andrew or Elizabeth. “The goal of management became not simply to direct and control employees seeking to shun work, but rather to create conditions that make people want to offer maximum effort” ("Motivating Employees - Management -",

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