Natasha Eason Engl Comp Sec 214 Sept 20, 2011 Ad Analysis Essay Cover Girl is one of the most successful cosmetic companies in the world. In this ad Cover Girl is trying to endorse the product Exact Eyelight Mascara. The ad to me seems to target young and middle age woman of any race or some men that think that they can make their women (spouse) look like the model in the ad. The ad uses white and nude like colors, very large text and a very close up picture of the model to show how the new mascara will bring out a person’s eye. It shows the four different shades that the mascara is available in on the side to try to get the target audience attention.
Burberry does a great job in using this need for attention in their ad. By not only using Rosie yet again to create a goddess of a woman who stands out but also at the bottom of the ad the words “The new fragrance for women” are written. These word draw in the woman consumer because what she has at home is out of date this new perfume will make her “hip”. Kallie a high schooler says that she would buy it just because it is advertised by Rosie. Burberry fills in the the need for attention by offering this product which will help you to
Men’s magazines write articles on how to seduce a girl into sleeping with them. Haven’t we as a society moved past the sexist ideals of the past? Judging from the way media portrays women, it seems as if things are only getting worse! (Next slide) One of the most common ways television depicts teenage girls as ditzy, body obsessed, ‘pretty’ princesses with a credit card. The girl’s interests are usually limited to make-up, hair, boys and shopping.
For example, no matter how beautiful a woman’s beauty from the outside can be. Her beauty can take her so far to the point that if her personality is ugly, she can appear to be an ugly person on the outside as well. Oochigeaskw clothes were traditional and because she wasn’t thinking like her sisters. Instead of wearing fancy clothes, she made her own dress “decorated in the style of long ago”. I guess she was trying to balance out her wardrobe and the scars that she had on her face.
Maybe she has the most privileged lifestyle or she is the prettiest but there is a dominating factor that shows her as inferior to others. For example, in the movie Mean Girls, there is a pack of girls called “the plastics” and their alpha is Regina George, who recruits a new girl named Cady and makes her over into the newest member of the clique. The other girls that are a part of the clique are all fearing of Regina because she is pretty, rich and fits the ideal white high school female. “She’s the queen B- the other two are just her little workers.” (Mean Girls). Gretchen and Karen are Regina’s faithful minions who will do whatever it takes to stay in her good graces.
Toddler’s and Tiara’s on TLC, Television Learning Channel, is a prime example of child exploitation. It primarily shows little girls, age 18 months to early teens, parading in scandalous outfits while the parents are cheering on. Is there something wrong with this picture? Thankfully, I am not the only person that is infuriated by this show. Beauty pageants originated as a marketing tool in 1921 by an Atlantic City hotel owner who wanted the city’s tourists
They wanted their image to change. An artist, Charles Dana Gibson believed that the Gibson Girl represented the loveliness of American women. The Gibson Girl influenced society in the early 1900's much like Barbie influenced society of the late 1900's. She was critiqued by many people; much like Barbie is today, for creating an unrealistic perfect image of what women should look like using picture-perfect proportions and long flowing hair. Regardless of the criticism she soon became a trend setter.
Sheila Birling, Arthur Birling’s daughter, was the next person to meet Eva Smith. At the time, Eva was working as a shop assistant in ‘Milwards’. Sheila manipulated the owner of Milwards into firing Eva, because Eva was prettier than Sheila. Sheila had just tried on a dress that looked terrible, Sheila looked in the mirror and saw Eva smiling
They bring attention to their cause by getting celebrities to model in their clever ad campaigns. In image one, PETA is using sex appeal to pursue readers not to wear leather. As a result, this advertisement is appealing to people’s emotions. Therefore, this advertisement is utilizing pathos rhetoric strategy. The model, Jenna Jameson, is wearing provocative lingerie and is in a seductive pose.
I know how we always want the next new makeup or hair product that’s going to make s look like the model in the commercial. Women can’t just run to the store in sweat pants because they value their appurtenance too much. Women don’t feel as confident when they don’t look nice, but men don’t really care either way. In the reading, “Do thin Models Warp Girls Body Image?” I agree with Nancy when she says thin models on the runway or on TV can cause very young girls to become anorexic or bulimic. Nancy says, “Girls are being bombarded with the message that they need to be super-skinny to be sexy.” (Hellmich 706) I believe that is very true when she says that but what young girls don’t realize is that you could be beautiful and sexy with any body type that you might have.