This will give McBride Financial Services an idea of where they need to improve or to verify if they need to expand the target audience. McBride Financial Service will be looking at using social media to target the customers in McBride Financial Services desired audience. Marketing Media McBride Financial Services targets professionals, retirees, and families so it is important to choose the appropriate media to target the specific audience. The goal is to reach the target audience to due this McBride Financial Services will use the Internet, which includes social media, television, movie, and radio ads. The use of smart phone applications would benefit McBride Financial Services by targeting professionals or the younger families.
This can over time help in generating data of customer’s preferences, networks and communities. A careful analysis of such data can help in customizing special offers and deals for specific customers, group of customers or network of customers, thereby creating a stronger and lasting bond with the existing customers. Further, the data can also be analyzed to create groups of customers and communities over time on mobile app and provide them with special offers, deals, promotions and discounts as per their preference and buying
McBride Financial Marketing Plan BSA/310 McBride Financial Marketing Plan McBride Financials customer base consists of professionals, retirees, and families that are looking to buy their first or second home and/or property. McBride Financial Services is in the business of low cost mortgages. McBride Financial would like to change its marketing plan to better reach the customer base it has been created to cater to. In order to do that there are some steps that must be taken. These steps are marketing research, types of media, the target market, and internet marketing.
Unit 9 M2 In this assignment I will be doing a comparison between two different types of agents by looking at their differences and similarities. I will be looking at call centres and multiples. Thomas Cook and STA Travel Differences Thomas cook has retail agents that they operate which are located in the high street. This allows customers to come in the retail shops and get brochures and book their package holiday. The customers come to the front office of the retail shop and this is where the travel agent welcomes the customers and they must make a good first impression.
The next step for Kudler is to identify place. The term place is defined as “the means by which your customer acquires your product” (Marketing for Profits, Ltd., 2004). In the case of Kudler, the place would depend on how it sells its product. Kudler has many choices which range from using the internet, taking orders over the phone or in person (direct sale). The internet – Kudler may add to its website a link to view its catering service, which includes a list of products and prices.
Procedures: our company will identifying customer needs via RATER model survey. Customer services members contact clients by email or telephone to understand their experiences and expectation; Obtaining the information of customer via RATER survey (the survey will be focus on five different areas: Reliability, Assurance, Tangibles, Empathy and Responsiveness); Analysis the survey to identify the customer needs. Policy and procedures for obtaining customer feedback Policy: Innovative Widgets seeks to provide clients with both formal and informal feedback mechanisms to obtain customer feedback. Innovative Widgets seeks to develop client relationships where both Innovative Widgets and client feel comfortable to initiate contact at anytime within service period. Procedure: Talk directly with customers by telephone to obtain informal feedback.
One way in which the Automobile Club recruits individuals is to post a detailed description of the job opening in local newspapers. “To encourage more people to respond to your advertisements for open positions, provide as much detail as possible about financial incentives and benefits. Although you might not want to state the salary range outright, you can let applicants know how the salaries offered at your facility rank compared to other areas or comparable institutions” (American Society of Radiologic Technologies, 2010). Another way The Automobile Club recruits is through simple word of mouth. Whether it is friends or people outside of the company people will learn about positions.
As a secondary sources we use online postings done by your customers, we conduct online research to examine current trends in food and beverage industry, location and competition. Results of this research, discussed more fully in this report indicate that there is significant way of improving your current operation and make it more profitable. My firm and I thank you for your confidence in selecting Madison Research to prepare this report. I will be please to discuss its conclusions with you at your request. Sincerely Dorota Romaniuk Research Consultant TABLE OF CONTENTS SUMMARY……………………………………………………………………………………………………………………..iv PROBLEM………………………………………………………………………………………………………………………..1 BACKGROUND…………………………………………………………………………………………………………………1 DISCUSSION OF FINDINGS………………………………………………………………………………………………..2 RECOMMENDATIONS…………………………………………………………………………………………………3 CONCLUSIONS……………………………………………………………………………………………………………4
A Mobile Grooming Idea Donna Tannahill Marara Kibble American InterContinental University Unit 1 Group Project MKTG 205 – Principles of Marketing February 15, 2014 Abstract This is an overview of the research and results found from implementing the marketing mix with the various management environments. Here we introduce a new product/service to an existing market but with a new twist. Looking carefully at the legal, economic, and competitive environments; we show our product/service to be profitable. Showing the effects of putting the marketing mix (place, price, product, and promotion) also called the 4P’s into play, our research and management strategies are assessed. Keywords: management environments (legal, competitive, economic),