Running head: McBride Financial Services Marketing Plan McBride Financial Services Marketing Plan University of Phoenix BSA/310 Jeffrey Doolin July 11, 2011 Abstract McBride Financial Services plans on upgrading the current business marketing plan. The mission of McBride Financial Services is to provide low-cost mortgage services to professionals, retirees, families, and individuals (Apollo Group, Inc., 2005). The mortgages will be for primary, secondary, or recreational properties (Apollo Group, Inc., 2005). The focus will be on marketing research, marketing media, and web marketing. McBride Financial Services Marketing Plan Introduction McBride Financial Services provides low-cost mortgage solutions for individuals.
Market research is required to truly finding out what consumers interest are. This research is important to learn what consumers like, want, and need instead of guessing this important factor. There are Primary and Secondary methods that are used in marketing research. Secondary research is material that has previously been collected by others. Primary research is material that the marketer gathers by using different systems and practices to learn more about consumers and customers.
Research done on the demographic trends and economic trends that currently impact marketability of the Fitbit Ultra will be discussed. Additionally, consumer’s tastes and preferences, along with cultural factors that influence consumer purchasing of the device will also be covered in this report. Aspects of product positioning, to include social factors, personal factors, psychological factors, and other behavior that would influence a consumer to purchase the Fitbit Ultra will help identify more specific marketing strategies. The next section is devoted to research of the competition. This will include a SWOT analysis and a synopsis of the most competitive brands vying for market share with Fitbit Ultra.
Marketing objectives of Marks and Spencer is to ensure consumers are better informed about the products/services they provide. Evidently, M&S provide financial services in addition with products from home and clothing. Therefore, depending of the marketing strategy whether it is regional, national or international promotional activity will differentiate accordingly. Promoting a product as mentioned before allows the business to inform the market, increase demand and differentiate the product. For M&S to use integrated marketing they can boost the performance of sales of a particular product during specific times.
Hubspot Case Write-Up Situation Analysis Hubspot is facing a market segmentation and targeting opportunity where they need to which type of customer to serve and whom they should turn away. They also need to figure out an appropriate pricing model for the customers they decide to serve. The third decision management is tasked with is deciding if inbound marketing is sufficient enough to achieve Hubspot’s goal of large and quick scale. Within this scale, Hubspot, like the services they provide to their customers, is seeking to maximize the efficiency of the prospects they pursue, these include Owner Ollies and B2C/B2B Marketer Marys. Hubspot has a diverse customer base, from many industries, that it has already segmented.
Taking into account the limited budget and the nature of existing distribution channels the marketing director had to review her marketing plan and find out new ways to accomplish the company’s objectives. ___________________________________________________________________________ Recommendations. In the view of the above mentioned we have identified a number of recommendations for Rohm and Haas to promote Kathon MXW and increase its market share. 1) Allow private label branding by formulators. 2) Increase the price
The second stage in the buyer process is interest. If consumers are interested, they will search for information about the new product. The company should ensure that current information is readily available on the company’s website or other media. After consumers gather the relevant information, they are now at the evaluation stage. This is where the consumer will decide whether trying the product makes sense.
From an advertising perspective, examine the role interviews and focus groups have in research in particular their strengths and limitations? Within advertising, research is used to ‘help advertisers understand consumers and assess the effectiveness of advertising messages directed to them’ (O’Barr 2007). As such, advertising research has to be consumer orientated, allowing consumers to address their views and opinions on a certain brand or product. Interviews and focus groups are consumer orientated as they generate different opinions on a particular subject, giving a critical overview of an advertisement. An interview ‘is an in-depth understanding of a topic that the research informant is able to speak about’ (Belk 2013).
It is also more cost effective as it is relatively cheaper to advertise online than it is to print an ad. Internet marketing is a business imperative because the Internet is an irrevocable and unstoppable trend. Even if you have a traditional "brick-and-mortar" business, you'll lose valuable customers without an online presence. People routinely search for goods and services with their computers in lieu of the yellow pages. If your business isn't on the Web, customers will likely choose another company with whom to do business.
Google has established itself as the most popular search engine in the world through its efficiency, providing users with what they need to know. The information provided to the users comes at a price of privacy of the users. In order to generate its absurd revenue, Google requires advertisement, which in turn needs more information on the user thus providing a better match in advertisement to each individual. Upon stepping into hardware manufacturing by purchasing Motorola, Google has reached deeper into people’s private lives. This leads to the question, at what point does this become too much?