Examples Of Mcbride Financial Marketing Plan

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McBride Financial Marketing Plan BSA/310 McBride Financial Marketing Plan McBride Financials customer base consists of professionals, retirees, and families that are looking to buy their first or second home and/or property. McBride Financial Services is in the business of low cost mortgages. McBride Financial would like to change its marketing plan to better reach the customer base it has been created to cater to. In order to do that there are some steps that must be taken. These steps are marketing research, types of media, the target market, and internet marketing. Marketing Research Consumer Market research will provide the information McBride Financial needs to study the purchasing habits of individuals. This will give them the data needed to market certain products in certain areas that they are more likely to make a purchase rather than…show more content…
Professionals should be targeted using multiple business websites. By targeting a specific group, McBride would save money and pick up more customers than just advertising on the internet on general websites. Advertising in a newspaper that specifically goes to retirement communities would be the best way to reach the retiree population. By do a little research McBride could get an Ad in a community newspaper in one of these 50+ communities and reach more potential customers than if they just used a general newspaper that would also probably cost more money to advertise in. Research shows television and radio is the best way to target a family dynamic. This is the media that should be used to target the family customers McBride wishes to add to their client list. Research must be done to select the proper time, and during what programs McBride would want to run their advertisement to best reach the target audience they want to

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