Four Most Dependent Strategic Approaches for Setting Company Apart from Its Rivals

299 Words2 Pages
First of all, focusing on a narrow market niche within an industry. Nowadays, the market in every field is close to be mature. It is hard for new company to find an approach to enlarge the market share. A narrow market niche within an industry will be easier to achieve the goal that getting this company’s market share. Secondly, outcompeting rivals on the basis of differentiating features, such as higher quality, wider product selection, added performance, value-added services, more attractive styling, and technological superiority. This approach is a key point that could make the customers pay the money without any hesitate. A differentiating feature can attract some customer group, then the customer group for this kind of product will be easy to make sure. For the company, it will be easy for them to control the design of items, satisfy the customer’s needs. Thirdly, developing an advantage based on offering more value for the money. Best-cost, also called highest cost performance, is another key point that could make the customers pay money on the products which they believe is the best-cost products. Since there are so many choices (brands) on the market, the customer will choose the best-cost products. Offering more value for the money is a good approach. Finally, striving to be the industry's low-cost provider, thereby aiming for a cost-based competitive advantage over rivals. This approach is easy to complete, but it is not the best choice. Striving to be the industry’s low-cost provider have a big probability that let the companies fall into vicious competition. For lower price, companies will make every effort, which may bring huge bad influence to the market. But for some area, it is a good way to reduce the cost and save

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