Feasible Analysis of a Brewery

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Feasible Analysis Business Concept Water Front Brewery By Steve Buchemy Table of Contents Introduction 4 Business Concept 4 First customer is defined 5 Value proposition is defined 5 Distribution channels are identified 5 Business model is defined 6 Potential for growth 7 Industry Analysis 7 NAICS code and Industry Name 7 Industry Volume/Value 7 Life cycle stage of industry 8 Key players & Competitive Landscape 8 Barriers to entry 8 Key industry issues 9 Typical profit margins 9 Market Analysis 10 Target Market Demographics 10 Competitor Analysis 10 Competitive Advantage of Own Business 11 Distribution Channels 11 Founding Team 11 Members, Qualifications and Duties 11 Skill Gap Analysis 12 Financial Plan 12 Break-even Analysis 13 Sales Forecasts 13 Year 1 13 Year 2 13 Pro-Forma Income Statement 14 References 15 Appendix 16 Introduction It’s 2013 and the great city of Grand Rapids has won the title “Beer City USA” for the second year in a row. 50,000+ votes were cast and in a land slide, Grand Rapids took the title with 27,005 votes. For the state of Michigan brewing has taken a strong foot hold in the everyday experience. In fact, the brewing industry in Michigan has contributed over $2 billion into Michigan’s economy. Because of this the industry has not gone over looked. Michigan politicians have recognized this booming industry and have tried to help push it along. This year the politicians in Lansing have been in discussion about passing legislation to help expand this already quickly expanding industry. There are three

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