Marketing Plan Proposed by: Diana Shelton Submitted to: DeVry University - BUSN319 4/15/2012 Table of Contents Executive Summary ......................................................................................................1 Company Description ...................................................................................................2 Strategic Focus and Plan...............................................................................................2 Mission Statement ................................................................................................................... 2 Goals ....................................................................................................................................... 2 Competitive Advantage ............................................................................................................ 3 Situation Analysis .........................................................................................................3 SWOT Analysis ......................................................................................................................... 3 Industry Analysis ..................................................................................................................... 4 Competitor Analysis ................................................................................................................. 5 Company Analysis.................................................................................................................... 5 Customer Analysis ................................................................................................................... 5 Market-Product Focus ..................................................................................................6 Marketing and Product Objectives
Research Proposal STR/581 January 24, 2013 Instructor: Paul Sam Research Proposal For week two’s assignment, the company chosen is Target. Target is an upscale American retailing company with grocery items. As of January 2012 the company has 1,763 locations. In preparation for the strategic plan due in week six, research will be performed on Target’s organizational vision, mission, and value statement. To perform the analysis, various sources will be needed both external and internal environmental analysis.
RUNNING HEAD: FINANCIAL RESEARCH REPORT 1 Assignment 4 Financial Research Report Angela Thomas Fin 534 August 24,2011 FINANCIAL RESEARCH REPORT 2 TABLE OF CONTENTS Company Overview…………………………………………………………………..3 Financial Analysis……………………………………………………………………4. Stock Price…………………………………………………………………………….6 Recommendations……………………………………………………………………..6 References……………………………………………………………………………..7 TABLES……………………………………………………………………………..8 FINANCIAL RESEARCH REPORT 3 Company Overview Cal Maine states that their mission is to be the
The Coors Case: Balanced Scorecard A Case Study Table of Contents EXECUTIVE SUMMARY 3 INTRODUCTION 4 THE ISSUES 4 THE FIRM’S GOAL 4 CONSTRAINTS AND ALTERNATIVES 5 RECOMMENDATION & IMPLEMENTATION 6 EVA ANALYSIS 7 FAQ ANSWERED 8 CONCLUSION 10 APPENDIX A 11 APPENDIX B 12 APPENDIX C 12 Executive Summary This case study details Coors Brewing Company and their desire to implement a Balanced Scorecard (BSC) approach to their operations. Ken Rider, the designer of the project, has been tasked with the job of researching the BSC method and tailoring a solution to their operations. The goal of the BSC is to not only reinforce the recent Computer-Integrated Logistics (CIL) project, but to ensure compensation of employees is tied directly to their contribution to the firm’s strategic vision. This case study looks at the facts at hand and delivers three primary alternatives: to do nothing which would potentially widen the benchmarking gaps in the future, to implement the BSC immediately which risks duplicating some of the processes of the CIL project or to take a wait-and-see approach which would give the firm three years to determine the success of the CIL project before implementing the BSC. In weighing each alternative, it is determined that the appropriate course is to begin implementation of the BSC immediately as the risks of waiting are too detrimental.
Samford University Big Tobacco A Report Submitted to Dr. Art Carden In Partial Fulfillment of the Requirements for Economics 520: Economics of Competitive Strategy Brock School of Business By: Bryan G. Coleman Homewood, Alabama December 12, 2014 Table of Contents |Introduction |3 | |History of Tobacco |4 | |Tobacco Farmers, Crop Control and the Government |8 | |Manufacturing and Industry |10 | |Price Elasticity |11 | |Industry Analysis |12 | |Smuggling and Black
[pic] IPHONE 3G/ 3GS MARKETING PLAN By Mehrdad Homayunfard 41481402 TABLE OF CONTENTS: Contents Executive Summary: 1 Situation Assessment and Analysis: 2 The competitors 2 The Market 3 Trends: 3 Main product offering and issues faced: 3 Macroenvironment: 4 MARKET SUMMARY: 4 Demographics 4 Market Needs & Trends: 6 Market Growth: 6 Competition: 6 SWOT ANALYSIS 7 Product Offering 7 Keys to Success: 7 Critical Issues: 7 MARKETING STRATEGY: 8 Mission: 8 Marketing Objectives: 8 Financial Objectives: 8 Target Markets: 9 Positioning: 9 Strategies: 9 Marketing Mix: 11 Pricing: 11 Distribtuion: 11 Advertising: 11 Product: 11 Market Research: 12 FINANCIALS: 12 SALES FORECAST: 12 Break Even Analysis: 12 EXPENSES FORECAST: 13 CONTROLS: 13 Marketing Organisation 14 Contingency Planning: 14 Appendix: 14 1.0 Executive Summary: The Apple Iphone is an all in one quad band, internet and multimedia enabled Smartphone using a multi touch virtual keyboard that integrates the functions of the Ipod touch with many of the functions of a Smartphone and PDA, ie emailing and file hosting/sharing capabilities. This integration of these products from somewhat different demographic markets allows Apple to target a large market and have a large pool of customers. Apple currently as of 2009 have grown their world wide market share of smartphone to 14% and are now 8th in terms of rank of mobile handset market share. This shows a growth since 2007 of 245%. ( ABI market researchhttp://www.pcadvisor.co.uk/news/index.cfm?newsid=110260)and According to Piper Jaffrey and Katie Marsal based on survey of 500 students at 11 US colleges claim that recent surveys have shown 74% of students would purchase a phone that plays
| Marketing | Citronella Log | | JAIME CHIGWIDDEN | SACE No: 729196L SACE No: 729196L | 19th June 2015 19th June 2015 Contents Page Table of figures…………………………………………………………………………………………………2 Executive summary.………………………………………………………………………………………………3 Product description……………………………………………………………………………………………………3 Product lifecycle………………………………………………………………………………………………………………3 Marketing strategies……………………………………………………………………………………………………………5 How the ad will reach the target market………………………………………………………………………………….7 Product Considerations…………………………………………………………………………………………………………………7 Bibliography………………………………………………………………………………………………………………………………………8 Table of Figures Figure 1: Citronella Log SWOT Analysis……………………………………………………………………………………3 Figure 2: The different stages associated with the product lifecycle……………………………………………4 Figure 3: The four P’s (marketing strategies)………………………………………………………………………………….5 Figure 4: The AIDA Model………………………………………………………………………………………………………………….7 Executive Summary This report is designed to explore the different roles of marketing and the effects that it has on businesses. The background report will focus on different aspects of marketing such as the product lifecycle, the AIDA model and the marketing strategies involved in the marketing mix (the four P’s). Applying the theories of marketing, an advertisement will be prepared for a product from Shark Tank, which is the Citronella Log. A product description and SWOT analysis will be written to accompany the advertisement. Product Description Advantages * Method of enjoying an outdoor experience free of mosquitoes * Made out of 100% recyclable material * Produces 80% cleaner fumes than ordinary fire logs * Lemon-scented * Has a scheduled pickup service which guarantees junk mail to be shredded and recycled * Packaging is also
Clean EDGE Objective: This proposed product marketing plan has been prepared in accordance with Paramount to decide upon the market position, and designing marketing strategies for the latest of its entrant in the non-disposable segment— Clean Edge, scheduled to launched in January 2011.To provide elaborate marketing and advertising recommendation, both qualitatively and quantitatively this report critically analyses the current situation of Paramount, and current U.S.razors market analysis, competitors positioning, product positioning, current target customer behaviours, and concludes with suggested product positioning, branding and communication strategies and budget allocation proposals. Situation Analysis: Company Overview: Paramount, a global consumer Products Company, with Health, Cleaning, Beauty, grooming divisions, had worldwide sales of $13 billion and gross profits $7 billion in 2009. Paramount has been producing non -disposable razors since 1962 and has become a leading brand in the market; In the non-disposable razor market Paramount has two product offerings Paramount Pro and Paramount Avail, positioned in the moderate and value segment in the U.S market both these products have generated revenue of $170 million, a gross profit of $92 million, and $26 million in operating profit during 2009 in the U.S. The U.S. Razor Market Synopsis: The U.S. razor market could be sectioned in to different categories, including non-disposable razors, refill cartridges, disposable razors, shaving cream, and depilatories. Clean Edge competes in the non-disposable razor and refill cartridge category.
Written Analysis and Communication 1 TerraCog Global Positioning Systems: Conflicts and Communication on Project Arial WAC Assignment 2 Submitted to Prof. Rohini Patel Submitted by Vishnu Meena Roll No-111061 On 25 November 2011 INDIAN INSTITUTE OF MANAGEMENT UDAIPUR Letter of Memorandum Date: 20-03-2008 To, Richard Fiero, President Tony Barren, Director of Production Ed Pryor, VP of sales Allen Roth, Director of Design & Development Becky Timmons, CFO Harold Whistler, VP of Design & Development From: Emma Richardson, Executive Vice President Here is the report on the problem of launch of the product and price of the product. I recommend launching the product at zero margin and then redesign to reduce the product. Executive summary: Designing Department of TerraCog is come up with a product called ‘Aerial’. Price estimated by the designing department is too high. They have four options either to go with the price of designing team or to launch the product at zero margin and redesign it to reduce cost or delay the launch by 3 to 6 months or by abandon the project.
MARKETING PRINCIPLES AND PRACTICE (A Case Study in reference with Wm Morrison Supermarkets plc) Table of Contents Introduction: 2 1.1Marketing 2 1.2Marketing contributing to business objectives 2 1.3 Financial result of Morrisons for the year 2010 to 2011: 2 1.4. External factors influencing marketing 4 1.5Role of marketing 5 1.6 Elements of marketing 6 2.1Elements of marketing mix 6 2.2Methods of segmenting markets 7 2.3Benefits of segmenting markets 8 2.4 Analysing different methods of researching a market 8 2.5 Technology impacting marketing 9 3.1 Market segments for product 9 Figure 3: Segmentation and targeting 10 3.2 Positioning of products 10 3.3 Product distribution: 10 3.4 Analyse pricing strategies 11 3.5 Analyse the promotional strategy 11 4.1 Strategic aims of the marketing plan 12 4.2 Target market 12 4.3 Macro and micro indicators 13 4.4 Marketing mix 13 4.5 Factors relevant for implementation of the plan 14 REFERENCES: 15 Introduction: 1.1 Marketing In the opinion of Czinkota (2007), the marketing management involves any tangible product or an intangible service which is offered to the customer for individual or group consumption usually passes through a series of phases. According to Doyle and Stern (2006), product can be anything tangible for the end users who are either individual or corporate, which appeals to satisfy the need, want or desire. Service is consumed and cannot be stored for future consumption. The marketing aspect of both of these segments is now being mixed cleverly to add value to the offering to the end user.