They can do somehow a better job in making sound investments and control the marketing with their products. I see that there were some challenges from some years especially when PepsiCo and Coco-Cola were at a war to compete each other with their businesses. Coca-Cola and PepsiCo are a few years apart, but both of them are well known and have such popularity with people drinking their sodas. Coca-Cola has been trying to surpass PepsiCo in their annual sales; however, from review, PepsiCo somehow has the highest number in their annual sales than Coca-Cola. PepsiCo has shown the best current ratio and is able to pay off their debts, which Coca-Cola does not have that and is struggling to pay off their debts.
Dr Pepper Snapple Group, Inc 1) How would you characterize the energy beverage category, competitors, consumers, channels, and DPSG’s category participation in late 2007? The characteristic of the energy beverage category 2007 is that market was growing slow. Today market is also small and dominant by Red Bull because Red Bull was one of the first energy drinks. Being one of the first in market was huge advantage for Red Bull over competitors. Moreover, in the late 2007 the market was still growing up with variety kinds of energy beverage products.
Corporate social responsibility Gains momentum beyond the courtroom to the far more powerful marketplace current and future manager of business must realize that business ethics not so much about the installation of compliance codes and standards Necessity for Ethical, values-driven company Mission statement :To operate a profitable brewery which makes our love and talent manifest Core values and beliefs 1. Producing world-class beers 2.Promoting beer culture and the responsible enjoyment of beer 3. Continuous, innovative quality and efficiency improvements 4.Transcending customers’ expectations 5. Environmental stewardship: minimizing resource consumption, maximizing energy efficiency, and recycling • Kindling social, environmental, and cultural change as a business role model 6. Cultivating potential: through learning, participative 7. management, and the pursuit of opportunities 8.
Status Quo Decision Criteria 1. Double production and sales by 2014 2. Maintain existing image 3. Take advantage of growing market and demand for light beers Evaluation 1. Launch the Hockley Classic with maximum spending on promotions Advantages | Disadvantages
The Causes of the micro-beer trend continuing to grow are because of the unique flavor, health benefits, to support local companies, and the new techniques of distribution. The first main reason micro-beers are becoming so popular is because they have a certain uniqueness that is unforgettable. According to Jeff Kuechle, of the New York Times, “There is the rich sweetness of malt, counter balanced by good bitter hops and the mocha java overtones of roasted barley or the spiciness of malted wheat” (Kuechle). Craft beers are the ultimate flavor experience and customers love the boldness and the flavorful designs the brew master creates.
NBB makes 7 standard beer lines which includes Sunshine Wheat, Blue Paddle, Abbey, Mothership Wit, 1554, Trippel and the best-selling Fat Tire Ale. In addition, NBB also has 4 additional seasonal specialty brews. Their products are sold throughout the western, mid-western and south-eastern areas of US totaling a distribution of 26 states. The company is seeking to retain its culture and focus as it seeks to continue to grow its revenues and its brand. New Belgium’s corporate core values suggest that they can be profitable by doing good not in spite of the additional focus on social responsibility, sustainability and a positive work culture.
A monopolistic Competition market has many sellers and provides good substitutes but differentiates their products from other companies. The nature of competition in a monopolistic market focuses on marketing, special features and pricing (Colander, 2010). Kudler Fine Foods has only a few competitors in the market that offers the same products and service to its customers. This market structure has negative and positive effects. A positive effect of Kudler Fine Foods in a monopolistic market structure is that they lead in the market and can increase competition between companies and make massive profits by setting higher prices (Colander, 2010).
When analyzing Jones Soda, internal and external environments would prove that the Company is proud of the soda that they produce and the quality of the soda and the unique flavors. Also, Jones Soda is proud of the total reputation that the Company has of their product and how employees are treated. But weakness can be found with the limit of where Jones Soda is sold and the different amount of flavors that are being sold. Marketing Objectives Jones Soda has set some marketing objectives which would make Jones Soda more noticeable, increase sales and introduce new interesting flavors. • more advertisement • healthier flavors • larger diet soda flavors • adding a juice product Marketing Strategies To add to advertising and flavors, Jones Soda will try to complete the following strategies: 1.
Advertisers for beer advertisements try to make the audience feel that if they drink their product then they will be like who ever is featured in their advertisements. Simple things in ads can easily lure people into buying their product. The first Advertisement I will analyze is a Dos Equis beer ad out of Maxim magazine. I believe that this ad applies to a young to middle aged men. The man in the ad looks to be about mid fifties and he’s “the most interesting man in the world”.
It was a key component in Egypt and Mesopotamia that by 3000 BCE it was being used to pay wages. “For the Greeks, wine drinking was synonymous with with civilization and refinement: What kind of wine you drank, and it’s age, indicated how cultured you were.”-Tom Standage. Wine quickly started to overpower beer because it was more portable and lasted longer. It quickly became the main export of Greece’s trading. Wine shared Greek culture all over the world.