3) A Strong Canadian Image: Rona has a strong Canadian image that comes to its advantage. Most of the 70,000 different products that they carry come primarily from manufacturers or distributors located in Canada. Their Canadian image could also be due to its high involvement in its Canadian community that gives Rona this unique strength. 4) Customer Service and Customer Experience: Rona’s desire to satisfy each customer as if they were neighbors from the time Rona was just a co-op of small hardware stores has instilled
Whole Foods markets have positioned themselves at the hub of this growth by becoming the world’s largest organic food store and earning billions in revenue from their 300+ stores all over North America and the United Kingdom. They continue to thrive as they still hold true to their original ideals and seek out to sell the finest natural and organic products available. Their mission: “The Company is highly selective about what they sell, dedicated to stringent quality standards, and committed to sustainable agriculture. They believe in a virtuous circle entwining the food chain, human beings and Mother Earth: each is reliant upon the others through a beautiful and delicate
ARTICLE REVIEW ON WESTJET WestJet and WestJet Vacations named top brands in national study WestJet was founded in 1996 by Clive Beddoe. WestJet is Canada's most preferred airline, offering scheduled service to 81 destinations in North America, Central America and the Caribbean. Powered by an award-winning culture of care, WestJet has pioneered low-cost flying in Canada. As westjet is nationally recognized on top,it has more than 8,600 WestJetters across Canada and now they a planning to launch a low-cost regional airline in 2013. WestJet strives to be one of the five most successful international airlines in the world.
In 1972m Millions of Canadians watched on of the most famous events in Canadian sports history, when Paul Henderson scored the winning goal for Team Canada in a best of eight series against the Soviet Union. Canadian hockey supremacy was reaffirmed and Canadians were paying attention to the better things in life and had realised there is nothing in war. Additionally, Medicare and Pension plans were being introduced for all Canadians by the Pearson
• Full-line manufacturer of manual wheelchairs to all demand segments in the Canadian market. • Also recently got into part and assembly sales to other manufacturers • Recently hired two sales representatives to service Canadian dealers and to appeal to new clients/dealers. • Hands-on management strategy • Dealing with marketing channels was top priority – strategy was to improve product quality, retail prices and dealer margins – the strategy was successful Evaluate • Appears successful – pg 4 – the new management team *maintained* sales at $2.37 million, company was in 100 dealer outlets and profits were a “healthy” 6% of sales • Mgmt forecasts increase in sales to $3 million next year. Problems identified? • Management may be spread too thin – All managers were pressed by the requirements of everyday business.
They also sponsor many parties on St Jean baptise. Marketing - There marketing is very strong, they have commercials during each of the major sporting events, which is watched by millions of people. Tradition – Labatt has a big tradition of family and using the best Canadian product to make the beer for example; using gains from Canada. Strong Research and Developing – Labatt has a strong Research and Developing facility for making the best beer, they are continuously improving their taste of beer and technology of their equipment for efficient and effective use. Weakness Innovation – Labatt has one of the strongest R&D facilities especially since they are funded by Anheuser-Busch InBev N.V.
Sweatshops may exist in any country but are more commonly found in LEDC’s. Many of the clothes sold in retail outlets in MEDC’s are manufactured in factories in LEDC’s. In many industries, including the fashion industry, jobs have been lost in MEDC’s because goods and clothes can be produced (manufactured) cheaply and more efficiently in the poorer parts of the world. This is because manufacturing overseas is cheaper; the wages there are lower, due to lots of workers being available and there being no minimum wage. Therefore manufacturers make bigger profit.
CU’s market share was estimated at 10% of unit sales and about 11% of factory sales. The Industry and Competition – Major competitors for CU were those firms that manufactured private label socks for general merchandise chains, discount chains, food and drugstore chains. Other competitors were Burlington and Interwoven, which manufactured branded socks in the casual and athletic segments. The companies which manufactured unbranded socks were attaining gross margins of around 20% whereas players like Burlington were getting 40-50% of gross margin through the sales of their branded socks. One main reason was that socks were regarded as an unexciting category by the retailers and there was high price sensitivity, which led to limited opportunities for product differentiation.
PART KING INC. Part King Inc. finds its origin in 1996 under the ownership of Hawthorne Corporation which is itself among the prominent retail stores in Canada. PK has been growing since its origin and had a 50 number of stores in Canada in 2005. PK till now has been working and growing by virtue of its franchise system. Franchise system, though had been generating profit but it PK ought to make bigger profits and get the fame in the Canada as the most authentic and renowned auto parts store Case Summary Part King, the auto parts store had been running under the franchise system with almost 50 stores since 2005. Kevin Bachand, who had a significant experience in this field, was appointed the PK as Ontario sales manager in 2003 was asked to propose a corporate model system for the three corporate owner stores as Harthrone was also to renegotiate with its merchandise store franchisees that also had their inclusion in the PK auto stores.
• Being only known for denim: True Religion is known for their denim and jeans they are not as known for other product categories which limits their profits. • High prices: True Religion products are priced relatively higher than other brands. Many consumers are not willing to spend upwards of one hundred dollars on a pair of jeans. This limits their market and creates a niche market. Opportunities: • Other market prospects: True Religion has a unique opportunity to