Backgrounder Corporate profile WestJet was founded in 1996 by a team of Calgary entrepreneurs, headed by Clive Beddoe, as a western Canadian regional carrier with three aircraft flying to five cities. Today, WestJet is Canada’s leading high-value low-fare airline offering scheduled service to 70 destinations in Canada, the United States, Mexico and the Caribbean, with its fleet of 91 Boeing NextGeneration 737-series aircraft. The WestJet experience WestJet strives to offer guests a friendly, efficient and relaxing experience from the time of booking to the final destination. Guests now have a variety of innovative options to make their travels as smooth as possible. At most airports, WestJet’s check-in choices include web check-in, mobile
Easy jet is the largest air line in terms of passengers volume – ‘59 million’ (Easy Jet corporate media file, p.3) in UK and internationally across 30 countries with flight scheduled services of ‘600 routes’ as well as the fourth largest short-haul carrier in Europe with a market share of ‘8%’ (Easy jet annual report, 2012, p.12). In order to promote efficient service to customers, they introduce speed boarding that gives passenger’s greater choice over their seat arrangements. Furthermore, the volumes of passenger’s turnover have increased their financial performance to ‘£317 million’ (p.9) profit before tax and after tax of ‘£255 million’ (p.19). Their annual report can be assess at http://2012annualreport.easyjet.com/downloads/PDFs/Full_Annual_Report_2012.pdf and http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/content/press-info-kit.pdf a. Table: The vocabulary of strategy in Easy jet airline (2012 annual report) Term Definition Example (including why chosen and evidence Mission Overriding purpose in line with values or expectations of stakeholders Their mission statement is to ‘leverage cost advantage, leading market position, and brand to deliver point-to-point low fares with operational
By 2016, WestJet intends to be one of the five most successful international airlines in the world. The company believes it will achieve this goal by providing its guests with a friendly and caring experience that will change the air travel industry forever. According to Sean Durfy, President of WestJet, the company’s continued success will be based on offering a great customer service experience at a great value. ( See last section for information on WestJet’s legendary customer
The advertisement can easily be identified as one for Southwest Airlines because the company’s logo located in the bottom right. The add appeals to the ethos of many people who view it because they can easily and simply identify the airline’s logo. The airline is one of the most widely recognized airlines in the United States. The company has a solid reputation of affordable, no-frills service, and a high degree of customer satisfaction. It is consistently ranked as one of the top Fortune 500 brands.
* The refreshment category was an important part of Vincor’s business in Canada, and was driven primarily by its Vex and Growers Cider brands, each of which sold nearly one million cases in 2005. * The industry wa extremely dynamic and the companies were continuously adding new flavors and formats to existing product lines and many new brands and brand extension were launched each year to meet the today’s trendy. S.W.O.T Analysis Strengths * Well established company and it was the market leader with 21% market share
According to the company, “Southwest is dedicated to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit.” As of December 31, 2007, Southwest served 411 non-stop city pairs. Approximately 78% of the Company’s customers fly non-stop. Southwest primarily serves short-haul routes with high frequencies. [(https://wwws.ameritrade.com/cgi-bin/apps/Main)] The company was started in 1971 by two individuals, Rollin King and Herb Kelleher, with a dream to start a different type of airline. Their motto, which lives on today: "If you get your passengers to their destinations when they want to get there, on time, at the lowest
Finally, in April 2001 Olive Beddoe, Don Bell, Mark Hill, and Tom Morgan officially unveiled WestJet Airlines. The co-founders believed there was a profitable market for a low-fare carrier to and from the United States and Canada. They took the initiative to design a complete business plan and financial representation of what would be a successful U.S. to Canada carrier. The key points were to have a “low-cost, low-fare, short-haul, point-to-point airline to serve markets in Western Canada”. In implementing these key ideas, WestJet has been one of the most profitable airlines in North America.
My Canada Every year 250 thousand people came to live in this country. It is highly, peaceful, free of ethnic unrest and conflicts place. Canada is considered to be the best place in the world to live due to quality of life and safety. Quality of life in Canada is one of the best in the world. According to statistics, Canada is one of the TOP-10 countries to live in.
In 2008 the team’s fan base also called “Steeler Nation” ranked the best in the league by ESPN ("Espn.com", 2012). Addressing the undeniable sellout streak of 303 consecutive games all the way back to 1972. Although its market is small, Forbes.com stated that what makes the Steelers’ franchise so financially competitive is its rapidly growing fan base and its operational control of the Heinz Field. The total team ranking in the midrange of other NFL franchises is due to Pittsburgh being a smaller market city and not due to the Steeler brand. The Steelers are consistently among the top teams in merchandise sales ("Forbes.com", 2012).
After the band had been lifted, many homosexuals began getting legally married. This shot Canada’s economy through the sky. Weddings were being booked, jobs were being made, sales were skyrocketing and the LGBT society was jubilant. In the United States, if all 50 states legalized same-sex marriage the US economy would be booming with approximately “2.5 Billions dollars. The nation now has a $51 billion wedding industry, which employs over 800,000 people.”[] This is important to Canadian identity because we were the fourth country to recognize and legalize same sex relationships.