Explain the Ways in Which Sales Techniques

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Assess the impact of different sales techniques and customer service in a selected organisation Within this report I will assess how sale techniques and customer service that Boots gives could impact on the customers in the future and how they could improve their customer service. Customer service is the experience that a customer receives from a business, this will vary on the way the business has treated the customer and the customer needs and the feelings that the customer had when shopping and after shopping within the store. Customer service is an important factor for all businesses as unsatisfied customers will not come back and without customers there is no other way a business can exist. Therefore customer service is an important factor as it is there to identify customers want and needs not only based on the product but what they receive at store or a website and how they are treated, customer service is about showing the customers that they are valued and needed within the business. If the customer service is bad it is more likely that in the future customers will not come back therefore there will be no repeat purchase and when no repeat purchase the income of the business would vary and would be unstable, unstable finance would mean that the business would not be able to operate normally eventually this will lead to close down of the business. This shows that customer service is very important within the business that is why many businesses set customer service as one of their objectives as there cannot be a successful business with poor customer service. This also includes Boots as they state that “our customers are the heart of our business” which shows that they are fully aware that customer service is important to all businesses, but do they really do as they say. Pre- Transactional The Pre- transactional service that Boots gives is

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