Its previous claim of achieving success economically and ecologically was just a deceitful sales strategy as proven by the emissions scandal. (Hakim, et. al., 2015) Consumers bought VW cars because they thought those cars were environmentally friendly. Questionable also is the company culture in VW because the people who were responsible for the scandal were obviously pushed to make more sales through a corporate incentive system, which means that there was an incentive to manipulate the software, to have increased sales, revenue and profitability, and higher incentives for the corporate leaders. Consumers bought the cars which were advertised as environmentally friendly, and higher sales resulted to higher compensation and incentives to company executives.
Lee Iacocca, who was in charge of the development of the Pinto, had specifications for the design of the car that were uncompromisable. These specifications were that "the Pinto was not to weigh an ounce over 2,000 pounds and not cost a cent over $2,000." Any modifications, even if it did provided extra safety for the customer that brought the car closer to the Iacocca’s limits were rejected. A report was prepared for NHTSA by consultant; Eugene Trisko entitled "A National Survey of Motor Vehicle Fires." His report indicates that the Ford Motor Company makes 24 percent of the cars on the American road, yet these cars account for 42 percent of the collision-ruptured fuel tanks.
High quality manufacturers produce very good calculators that consumers value at 14 Euros. Low quality manufacturers produce less good ones that are valued at 8 Euros. At the time of purchase, customers cannot distinguish between a high quality product and a low quality product; nor can they identify the manufacturer. However, they can determine the quality of the product after the purchase. The consumers are risk-neutral: if they have probability p of getting a high quality product, they value this prospect 14p + 8(1 - p) Each type of manufacturer can produce the product at a constant unit cost of 11. a) Suppose that the sale of low quality calculators is illegal, so that the only items allowed to appear on the market are of high quality.
Easy Car’s information system calculated expected demand and enabled the company to achieve a utilization rate above 90 percent; this figure was much higher than industry leader Avis Europe’s utilization rate of 68 percent. To further reduce costs the company enacted stiff penalties for returning the car late and for not cleaning the before returning it to the rental office. Some customers complained that the fees were not adequately disclosed and were therefore unfair. EasyCar’s
Should Cars Be More Efficient ShaKisha Hardcastle SCI 207 Haleh Keshtkar 20 Aug 2012 Should Cars Be More Efficient? Over time, society’s improvement in technologies has caused an increase in mobility, specifically with the switch from horses to automobiles. Although the creation of cars and others vehicles was a huge convenience, people have failed to see the detrimental effects they cause. Many argue that the use of oil and its contribution to global warming is a huge issue, and that automobiles should be more fuel-efficient; this is something that the Corporate Average Fuel Economy CAFÉ works to do. On the other hand, there are those who believe that the works of the CAFE should be taken away for their efforts have not been effective.
Ford Pinto Case Study MGT 216 11/17/2011 Vivek Singhal Many in the corporate world are willing to do whatever it takes to compete in the global market. However, ethical business practices should always be a top priority. No company understands this better than Ford and the mistakes the company made with the release of the Ford Pinto. In 1969, Lee Iacocca, president of Ford Motor Company, convinced CEO Henry Ford II to be a competitor in the small car market, thus launching the birth of the Ford Pinto. Typically it took automobile makers approximately 3.5 years to release an automobile to the public.
The EV 1 was also fairly pricey so many people were not interested. Another killer of the electric car was the car companies. General Motors only made a certain amount because of the Zero Emissions Mandate (ZEM) was born. It required 2% of new vehicles sold in California to be emission-free by 1998, 10% by 2003. General Motors knew that this mandate would not last long, and they were more interested in selling gasoline cars.
Having seen his compassionate side, his staff has since held a new kind of respect for him. Bill Ford is also known to be a conscientious environmentalist. When Ford’s market shares dropped drastically due to the effects of the gasoline price hike, he stayed determined. Under his direction, Ford Motor made technological progress toward improving fuel efficiency, with the introduction of the Hybrid Electric Escape, the most fuel efficient SUV on the market. Since then, despite many cynics’ criticisms of his environmental friendly approaches, Bill Ford has led Ford Motor to more progresses in the field of flexible-fuel vehicles, alternative fuel vehicles, and dual-fuel vehicles.
This can be interpreted as self interest is part of, or is, morality, which can lead to justifying actions which go against the consensus of society e.g. lying, stealing and killing. For this reason Kant believes it is better to live according to reason as opposed to desire. For example, if you wanted to buy something which was more expensive than you could afford your reason would tell you it wasn’t possible to have it, not desire as it cannot realise this. Kant sees this as similar to making moral decisions as the moral choice is not always the desired choice and therefore not in your self interest.
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