Est1 Task 310.2.1-05

1042 Words5 Pages
The primary goal of any business is to make a profit, regardless of its product. People form businesses because they have a product in which they think consumers want and in-turn the business owner will make a profit selling. Results of a successful business can be seen in many other areas such as creating wealth for its shareholders, creating jobs for the community, building a namesake brand and even increasing property values of the neighborhood in which it is housed. But a business is only as successful as it relates to the community in which it serves. Alienation in the local neighborhood is a sure fire way to go out of business! To prevent alienation, businesses must be socially responsible to their consumers, relative to the respective neighborhood demographics. In Company Q’s situations, it appears that it failed to relate to the community in which it served. Company Q was a bad neighborhood citizen. Company Q references the high crime-rate areas of the two neighborhoods in which it served as the reason for closing those two stores. However, if you look further into the situation, it appears that Company Q mainly has only itself to blame for those store closings. Company Q cites that the two stores were losing money but gave no indication as to why they were losing money. Were they losing money because it took years to fulfill requests by customers for more health-conscience and organics products? Had those customers already found an alternative store that did provide the requested goods and in turn moved their business? Or did the store not fully understand the demographics in the area and replaced some lower cost staple foods with the higher profit-margin health conscience and organic foods? Were theft and fraud by its employees and customers the reason for losing money? Did Company Q alienate themselves with their respective neighborhood by refusing to

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