Elektra Products, Inc.

1004 Words5 Pages
------------------------------------------------- LEVINA, Jeejaz O. ------------------------------------------------- SPPRIMAN (Monday: 06:00 – 09:00 pm) Case Analysis: Elektra Products, Inc. I. STATEMENT OF PROBLEM Elektra Products, Inc. is challenged with declining market share because of foreign and domestic competition. This may be due to the following reasons: * Inability to innovate for new product ideas resulted to lose company’s competitive advantage * Lack of communication and collaboration among the departments * Reluctance to accept new ideas for “old timers” despite the fact that market is already changing. They prefer on the idea that they once made it successful and they can do it again. II. OBJECTIVES FOR THE PROBLEM * To re-gain the competitive advantage of the company by promoting operational excellence and continuous innovation * To promote open communication and collaboration among the employees. * To encourage members of the organization to attend trainings in order to adapt to changes of the environment. III. RELEVANT FACTS * Elektra Products, Inc., is an 80-year-old, publicly held company that had once been a leading manufacturer and retailer of electrical products and supplies * Martin Griffin, the company’s new dynamic CEO who had been hired to revive the failing company is faced with a challenge to create new ideas, new energy and new spirit to make the company great. * Barbara Russel, a manufacturing vice president and assigned to lead manufacturing team working on ideas to improve how retail stores got the merchandise they needed when they needed it. * Simon, a manufacturing engineer of Elektra for 20 years was going to be an obstacle for empowerment efforts * Business Dilemma: Department Heads has formed a wall of resistance * Director of HR sees the swap in

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