Effects of Facebook Advertising

434 Words2 Pages
INTRODUCTION 1/ Background Social media marketing is a kind of international marketing through social network, blog, forum which promotes business, creates an intact supporters as well as followers. If you are able to build followers and loyal visitors, there is higher chance of dragging your prospect buyers. Today, the way people find information for their product has changed. Some kinds of traditional marketing, such as TV, newspapers, spam, billboards have expensive cost and do not work well anymore. Moreover, people do not like spend time on searching engine. They prefer to ask their friends through social network like Facebook, Twitters.. There are 172 million people visit Facebook, 40 million people visit Twitter, 22 million people visit Linkedln …in one day. In order to survive and develop in this competitive market, companies do not focus only on the quality of products, services, but also depend greatly on advertising. Therefore, choosing appropriate advertising strategy is considerably important. Among many types of social media marketing like blog, website, forum, social media network is an effective way to promote product online because everyday millions and millions of individuals are browse in different networks where they are able to connect, share feelings, photos, build relationships and discover different products online. Recently, the Muachung.com has a huge profit by using Facebook to advertise their promotion. Social media marketing is forecasted to become a number one choice for firm, company to expand their markets, support their customers or find potential customers. 2/ Problem statement Through the vast advancement of technology, the desire of widening knowledge, sharing information, connecting with friends, more and more people nowadays are social network. Facebook is one of the most common social network had been used. The statistic
Open Document