Communications among people allows exchange of knowledge and ideas. Along with the development of communication technology, social media evolve and create a platform to allow effective communications among people. People always question about are social media making us more socialize or it is not instead. While social media reduce face-to-face interactions in real world and take away daily social activities, they also increase confidence in making friends and reduce distance between people. One of the reason that social media makes us anti-social is they reduce face-to-face interactions in real world.
As our consumers view our pins and re-pin them our brand is exposed to new consumers as well as untapped markets. Facebook is a social app that allows us to easily reward our consumers for their loyalty and friendliness. If they choose to get the Facebook Places app they will be able to share with their friends about where they are and show that our brand is good and trustworthy. Without trust and interaction between the brand and consumers the brand cannot grow. The best way to gain that interaction is through social
Q1.What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers? (a) Advantages of an online survey of a cross-section of Internet households:- * Encourages the new customers to give it a try as internet households are interested in online coupons, products ads etc. * Can reach to wide range of people * Gives the result faster * More flexible Disadvantages:- * Many internet households in the sample may not be reached. They may have “spam blocker” that can prevent the survey from being viewed. * The recipient may not open or choose not to respond * Survey answers may be inattentive, just to get the promo or offers (b)Advantages of an online survey of Carmex Facebook likers:- * Cost effective * Sample population of actual Carmex product users * Respondent can just click on the flavor to register their preference * More accurate result.
By using the social media, web pages and purchasing advertisement banners McBride Finance Services pinpoint a particular group of people. “Web 2.0 social media applications such as Twitter and Facebook create new opportunities for firms to improve their internal operations and to collaborate in new ways with their customers, business partners, and suppliers” (Culnan, McHugh, & Zubillaga, 2010, p. 1). Advertising on the Internet can be tough; it may require the use of a consultant who specializes in Internet marketing. McBride Financial Services would benefit by starting off small when using the Internet market their services. Conclusion McBride Financial Services provides a require service for anyone that is in the market for a residence or recreational property.
The survey is much quicker than some traditional methods and the cost is relatively minimal. A disadvantage of this method is that many of the households will not respond because they do not care about taking a survey for Carmex. Additionally, some users may thing the survey is junk or spam and they might delete them. The other option discussed is an online survey of Carmex Facebook likers. One advantage of this is the majority of the feedback received will come from dedicated Carmex users who want their opinion to be heard.
P5 Explain how internet marketing has made a selected business more efficient, effective and successful. The opportunities for business efficiency based on the increasing availability of the web technology which gives Perfect Paints all kinds of opportunities to speed up the interactions with both suppliers and customers. Therefore this can lead to a number of efficiencies. Firstly, the supply chain efficiencies is when a business will always be both a buyer and a seller, buying products from other businesses, buying product from others and selling to others or private consumers. A company like Perfect Paints has to buy the materials it used before it can sell finished products.
The first reason is the fact that it allows people to reacquaint with old friends and family members, or those who live far away. There are many people who have used social media to locate family members who they have lost or never had contact with, but have found with the help of social media. Second it allows professionals and businesses to network easily. Now social media is a way for businesses and public entities to share info with customers and clients, and to also market themselves inexpensively. The last reason I believe social media has improved communication skills is it is a great way for people to hook up with others who are single.
| Monetizing the Social Media Dashboard | | Submission by Group 3 | | Monetizing the Social Media Dashboard | | Submission by Group 3 | 1. What advantages does Hoot Suit’s Social media dash board offer to its various customer segment? Answer: Following are the advantages that Hoot Suite offers to its various customer segments Free or casual users These consisted of the users who would do a few tweets a day and did an update a day or so. The benefits that Hoot Suite offered them were: * Free social analytics * 5 social profiles * 2 RSS/Atom feeds * Ad- Supported Heavy users “Prosumers” These consisted of Bloggers, journalist and consultants who’s profession relied on their ability to create, disseminate, receive and share up-to-date information. The benefits that Hoot Suite offered them were: * Comprehensive social analytics * Unlimited social profiles * 1 free team member * 1 free report * Google analytics integration * Facebook insights integration * Advertisement fee * Unlimited RSS feeds and more * Additional member at $15 per month Small, medium-size business and enterprise These consisted of small, medium-sized companies who had their social media managed in-house and the large corporations who had set up their in-house social media department.
Contribution of Social Networks to Our Life As technology has been developing over the years the interest in social networks, so as their popularity, has grown. Normal, daily, face to face communication is now completed with a virtual one. More accurately, everyday communication has reached another level and has evolved from being mainly marked as a spoken discourse to being a mixture of the written and the spoken one. Social networks have made our communication a lot easier, more complex, richer, and their usage in many purposes is now a part of everyday life. The main purpose of social networks is communication.
Answer Questions Question 1: Do you think the employee swap between Google and P&G is a good idea for all companies? Why or why not? Why do so few companies do this? Answer: No, this depends on the culture of two companies. Especially, employee swap is not for 2 companies in the same industries Besides the advantages: • Employees can clarify career development by working in different environment • Employees are taken “out of their comfort zone” better fit into the entire and out the organization • Organizations benefit from the broader capabilities ↑ innovation • New environment quick response to change there are still disadvantages: • Business secrets are revealed • It is a waste of time + money if not effectively • Results are ambiguous • Employee loyalty can be lost Must consider the advantages against the disadvantages Question 2: One of the reason P&G and Google agreed to the swap was to transmit the best aspects of the other company’s culture to their own.