1. a) Assuming that Fastfit goes ahead with its plans to have an e-commerce site, identify two physical locations, from where customers can enter their orders to the ecommerce site and b) For each of the locations that you mentioned, identify the technologies (cover the areas of software, hardware and networks) that a customer would need (at the location) to accomplish this activity? (use a table); Physical Location | Technologies Required | | Hardware | Software | Network | Home | * Personal Computer (Desktop) * Laptop * Modem | Operating Software such as Windows, Web Browsing Capability Security software such as (McAfee, Ad-Aware) | Access to the internet | Office | * Office Computer (Desktop) * Laptop * Modem | Operating Software such as Windows, Web Browsing Capability Security software such as (McAfee, Ad-Aware) | Access to the internet(Wi-Fi) | Customers do not need any additional software and hardware to order online. Customers can pay the product cost by entering their credit card number. So there is no need of any hardware and software in order to make payment online. 2. a) What technology components (cover the categories of software, hardware and networks) do we need at FastFit to interact with our customers on the web?
Among the many benefits to Kitchen Karousel, this solution offers reliability and ease of use. The premise is that Kitchen Karousel requires more than just getting a customer through the basics of the checkout process. Kitchen Karousel is investing a considerable amount of time, effort and money to find a customer so when the customer is ready to make their purchase, it's critical that Kitchen Karousel has a system that encourages the customer to buy more products instead of expediting them out of the sales funnel. Premium Web Cart offers a multitude of built in techniques that can be implemented. Once the customer comes to the website, they can browse through the specialty products until they find the product(s) that they are interested in purchasing.
In addition, Kudler Fine Foods is seeking to follow in the successful footsteps of the various retail services to implement a program of their own. A Frequent Shopper Program requires many steps in order to successfully implement. For example, the retail location that uses this program would require the development of a point of sale or POS system to integrate the capabilities of tracking order history through an online database and provide any discounts to a consumers frequent shopping with the store. However, there are several considerations, such as, legal, ethical and information security to evaluate before implementing a Frequent Shopper Program. The legal concerns that need to be addressed when considering implementing a Frequent Shopper Program are as follows • Protect any credit or medical information that pertains to the consumer, outside of this regulation there are “No laws prevent a supermarket from accumulating and selling information concerning the identity of customers and the products they purchase.
The next step for Kudler is to identify place. The term place is defined as “the means by which your customer acquires your product” (Marketing for Profits, Ltd., 2004). In the case of Kudler, the place would depend on how it sells its product. Kudler has many choices which range from using the internet, taking orders over the phone or in person (direct sale). The internet – Kudler may add to its website a link to view its catering service, which includes a list of products and prices.
Because the first steps in validating the customer authorization to use the ATM card is the same for making a deposit as it is for making a withdrawal, the use cases have a relationship. When two or more use cases have common steps we are able to break out those steps into their own use case, which is able to be referenced by other use cases. “For example, if we added an alternate scenario called Card Reader Failed which addresses the case when there is a mechanical failure in card reader mechanism, this would now be a possible outcome of an Account Holder trying to initiate a deposit transaction with an ATM” (Smith). After the validation process is completed the customer would then select the deposit option to enable them to make a deposit into their account. Once the customer selects the deposit option and the account information is retrieved the customer will then be asked to enter the amount to be deposited.
Search engines are the driving source for online shopping. When consumers can type in a name of a product and click search hundreds of stores come up with pricing of the product. People like choices, and would rather search through the web for the best product and pricing. Associability plays key role in the success of companies. Companies have to pay a huge price to have their store front at the top of the search list.
24 Issue 8, p47-47, 1p, 1 Color Photograph. 9. Conclusion Dick’s Sporting is one of many companies that face certain problems that need to be addressed in order for them to be and remain successful. Dick’s faces such problems as downsizing when new software systems are introduced into the company. They also face constant competition from other online retailers as well, since Dick’s not only has stores, they also have online access to their products.
Web based • Web based communication is where the information that a organisation has is transferred onto the organisations website • Using the internet. This could be relevant to Tesco’s as customers could use the internet to browse their stores clothing and food. • Where a company would use the internet to advertise jobs. This could be relevant to Tesco’s as they could use their online website to put up job vacancies. • The purpose would be for a business to gather information from a wide range of sources.
Internal and external participants and the use of the internet and access to all supply chain management and business to business management or information, has the capability of initiating a different market plan or changes to a proposal if necessary is made possible. Technology allows businesses to identify demographics, tune into consumers shared experiences and problems and resolutions. Conclusion The problems that Home Depot faces are effectively trying to customize all consumers and value chain needs (The Home Depot U.S.A., Inc., 2003-2006). A possible solution for addressing and fulfilling the organization’s mission is to make exceptions instead of following the rules. Home retail improvement products and services in the future will gain efficiencies from procurement, distribution, outsource and reduce transportation cost and take on competitive pressures through development of more new products demanding customizations from business partners.
It is also used to target the right audience. The flow of information is also dependent on the type of business. Most likely path of information is the direct path. Personal information is collected through direct marketing by having potential customers fill out a questionnaire in return for a chance to win a prize. The information is collected individually through email marketing, traditional paper format or it’s obtained when company’s web site is visited.