Easy jet is the largest air line in terms of passengers volume – ‘59 million’ (Easy Jet corporate media file, p.3) in UK and internationally across 30 countries with flight scheduled services of ‘600 routes’ as well as the fourth largest short-haul carrier in Europe with a market share of ‘8%’ (Easy jet annual report, 2012, p.12). In order to promote efficient service to customers, they introduce speed boarding that gives passenger’s greater choice over their seat arrangements. Furthermore, the volumes of passenger’s turnover have increased their financial performance to ‘£317 million’ (p.9) profit before tax and after tax of ‘£255 million’ (p.19). Their annual report can be assess at http://2012annualreport.easyjet.com/downloads/PDFs/Full_Annual_Report_2012.pdf and http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/content/press-info-kit.pdf a. Table: The vocabulary of strategy in Easy jet airline (2012 annual report) Term Definition Example (including why chosen and evidence Mission Overriding purpose in line with values or expectations of stakeholders Their mission statement is to ‘leverage cost advantage, leading market position, and brand to deliver point-to-point low fares with operational
This will achieve the goals of the company by increasing occupancy rates and business travellers. The constraints placed on the company will be achieved. Return on Investment is greater than 15% and operating profit % of revenue will be greater than 11%. GR has a good reputation and skilled management team which will make this a smooth transition. The current locations are great to make this move as they reside by the airport and will target the business travellers.
First, Dillard recollects the moment she became entranced with David Rahm’s performance at the air show. It was at the moment when Rahm took the 1930’s Black Bucker Jungman on a drop, sending the plane spinning back and forth through the air that she had become enticed. With full attention on Rahm’s performance, Dillard watched as he elegantly maneuvered the aircraft in a line making loops and arabesques along the way. Staring above in amazement, Dillard was able to compare this vision to the talent of Saul Steinberg, a
He continues, "On flight back from London last year, there were five rows of empty seats. A month ago, the fligth was packed..." I personally remember when I first flew to New York City from London. This was in the summer of 2009 when the air traffic was completely down. The ticket was very cheap and the plane completely empty! I do not understand why they even flew that flight.
They are placed in the plane’s tail and are constructed to be very durable- they can withstand 1800-degree heat for up to 30 minutes, which is far more than what they would have been through in the World Trade Center crashes. All of the devices from Flight 77 and Flight 93 were recovered. On Flight 77 only the data recorder was salvaged and the voice recorder was too damaged to retrieve information from. Flight 93’s voice recorder survived and the data recorder was damaged beyond recovery. The FBI reported to the Commission that none of the devices were recovered from the two planes that hit the World Trade Center.
One day his imagination of space would become a reality. Armstrong decided to take his interest in aviation to a whole new level by pursuing a career in aeronautics. As a teen, Armstrong held many jobs, especially at his local airport. After a while, he had decided to take flying lessons and soon after he turned 16, he was rewarded his pilot license. (Millis)Armstrong began experimenting things in his home to prepare himself for his future.
Heroes and Heroines By Anna Wright As the 1920s began, the world of aviation was new to the United States. The invention of airplanes was fresh on the American scene, and both men and women found joy in the freedom of flight and the wonder of see their lives far below them. Two particular pilots, Amelia Earhart and Charles Lindbergh, left a lasting impression in aviation, as well as in the hearts of all Americans. Charles Lindbergh, a pilot from a small town in Minnesota, became the first person to make a nonstop solo flight across the Atlantic. Many had previously tried for this accomplishment that came along with a $25,000 reward, but on May 20, 1927, Lindbergh set off on a flight that turned him into a hero (not to mention $25,000 richer).
The second text that I chose is Fly Me to the Moon by TGP as it combines both music and lyrics to draw a view on an event. In this case the composer gives the audience her perspective on love in form a ‘euphoria’ or euphoric event. The song starts off with a faster than normal beat symbolising a heart racing then introducing a high frequency melody that is played repeatedly. This is done to give the song a fantasy feel, a dream
I believe many people think that there is an air marshal on every flight that leaves a US airport. This is not the case at all. In a report titled Air marshals missing from almost all flights by; Kathleen Johnston and Todd Schwarzschild from CNN. They state that less than 1% of the 28,000 daily flights that take to the friendly skies in America have an air marshal aboard. Greg Alter, assistant special agent in charge of the air marshal program says that the 280 number grossly understates coverage by an order of magnitude and the number is 4 digits but wouldn’t elaborate.
We walked around the plane and examined it. It was amazing that a machine this big could fly like the birds. After a few more minuets passed by, Keith surprised us by saying that the biplane was his and that he would let us take a ride in it with him if we wanted to. I eagerly turned to our father, who was smiling, and asked him if I could. He said that it would be alright.