Walt Disney Corporation and the Internet INF 220: IS Principles Kimberly Smith March 24, 2012 Walt Disney is a successful entertainment company recognized worldwide. Conceived in 1923, Disney was an innovator in the entertainment industry as the brand grew it gained power from the brand created. Disney began to use its brand power to expand into publishing, television, and cable programming. In 1955, Disney formed an amusement park. As an innovator in the entertainment field Disney created an online environment.
1. What is Walt Disney Company’s corporate strategy? Walt Disney’s Strategy is comprised of three main components: 1) creating high-quality family content, 2) exploiting technological innovations to make entertainment experiences more memorable, and 3) international expansion 2. What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company’s business portfolio? The industries represented in Disney’s business portfolio, in my opinion, are strong and growing.
After doing the research I found that Walt Disney three competitors are listed below: • Time Warner Inc. • CBS Corporation • News Corporation Competitive Analysis Disney is involved in many different industries each of which possess many different competitors. Disney’s largest area of interest rests in media entertainment however, and thus is the area where competitors should be focused on the most. When compared to other players in the industry, Disney is the #2 biggest media conglomerate in the world, only behind Time Warner. Disney owns ABC television network, has roughly around 70 radio stations, and holds stake in networks such as ESPN, and A&E. When it comes to movies, their interests include Touchstone, Hollywood Pictures, and Miramax.
Disney World Specific purpose: To inform my audience about the history of Disney World. Thesis: Over the past forty years Disney has expanded and modernized their attractions to keep up with the change in time. Today I would like to talk to you about how Disney World started, how it has changed, and where it is today. Introduction I. Attention getter: “It's the happiest place on earth and has every attraction imaginable from rides and water parks to dining and shopping.” “Where am I talking about?” “Disney world of course!” “According to Henry , Disney World is the number one vacation spot in the entire world and attracts people of all different ages and cultures” (hanks).
Also, the animation industry in continuously growing, and Disney is currently the market leader in this industry. In this technologically advanced world, every animation and cartoon is amazing and magical, and it amuses kids, teens and even adults. Furthermore, the older generation is also looking for other entertainment channels to fill up their leisure time. Disney, having its own media channel, can easily reach the target customers. Being a worldwide product, Disney can also reach the unattained markets in the regional languages with its existing products.
Disney calls its place the Disney’s California Adventure; the rides are designed for young kids to enjoy. They offer a total of 87 rides and attractions in Disneyland California Adventure. There are five rides that focus more on the adult thrill seeking person. At Disneyland are high-speed roller coasters, the drop ride and the
Walt Disney Imagineering Some of the challenges Disney faced when entering the global market was language, cultural differences, political challenges and foreign currency. Disney created its Imagineering team to be visionaries for the company and to assist with breaking through those barriers they encounter. Disney’s goal was to penetrate the global market while “preserving its fundamental message and still catering to the wildly varying taste of different world cultures” (Nickels, McHugh, McHugh, n.d.). Their three strategic priorities are: creativity and innovation, application of technology, and global expansion. Since the United States is only 5% of the total world population, Disney understood the importance in global expansion and entering new markets.
In late 1999 to 2000, the digital animation world was on a huge surge, along with 3D and Web animation, other businesses were opening up in hopes of doing work for the bigger companies, for example, Warner Brothers Animation, DreamWorks SKG, and especially Disney. In 1998, FOX decided to have Film Roman, INC., work on season 1 of The Family Guy, we decided to ship our work to smaller companies to get the bulk of the production done, quickly and efficiently. We found out China, India, Philippines, and other countries were opening up studios and purchasing USAnimation to service their work. We looked into a company, Color Chips, in Hyderabad, India. They were well-managed, experienced animators, and have licensed over 40 USAnimation computers, meaning there would be 40 people working in production and would be a lot quicker to complete.
The paper discusses various organizational behavior concepts applied within the company to become a powerful entertainment company in the world including how it motivates employees, encourages team dynamics and training to new employees. Finally, the team evaluates organizational systems and procedures that are in place to improve the company’ profits. Walt Disney world is a multi-billion dollar company. The mission of the company is to become “one of the world’s leading producers and providers of
ANS: As the animation and movie industries are large industries, there are many factors that might affect Pixar’s strategy. Refer to the case study, there are many other firms that are also involved in the animation movie making business, making competition a key factor in the kind of strategies that Pixar chooses to use in order to differentiate themselves from the rest. Mergers and acquisitions of other animation firms with existing entertainment industries, are also elements that could affect Pixar’s strategy. The fact that Disney acquired Pixar gave them a market share advantage in a way that no other firm had at the time. However, if an animation firm chose to do something similar, Pixar could potentially have a rival substitute, making them lose their competitive edge of having been part of a larger entity.