Directv Rhetorical Analysis

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Directv and Rhetorical Devices In today’s modern and product-driven world, advertising and marketing are two heavily studied subjects, with many students choosing to study either of these two fields in college. As you watch television nowadays, you are bombarded with many ads, ranging from cars to fast food. However, one in particular caught my eye as being very effective. Directv’s “get rid of cable now” campaign has been both very popular and very successful. Many people praise its effective use of rhetorical devices to convince the audience to switch to Directv. One ad particular involving Charlie Sheen caught my eye the most out of this successful campaign. It uses Ethos, Logos, and Pathos effectively to persuade the target audience,…show more content…
The person who was previously unhappy with Cable TV goes to “happy hour” at a bar. Since he went to happy hour, the advertisement implied that he was up for anything. This is a very illogical statement and goes against Logos. It is also a logical fallacy of hasty generalization. Just because a person goes to happy hour, does not mean that they would be up to try anything. The main character then goes to a Turkish bathhouse and meets Charlie Sheen and somehow goes back to his place to reenact scenes from the movie “The Platoon”. This sequence isn’t exactly logical and very unrealistic either, yet it has some humor about it. Although the advertisement does not use logos in a traditional sense to persuade its intended audience by bombarding the viewer with facts, figures, and charts, it does use logos as a tool of humor to convince the audience to buy their product. In the end it is a very effective way to convince the audience. Many advertisements have statistics and facts nowadays, and going against what is popular and traditional gets people’s attention faster. The speaker’s calm voice and monotone throughout also adds to the humor. The speaker sounds like something you would hear in a documentary, making it sound like the advertisement is actually using logic when it is not. This use and misuse of Logos contributes to the appeal of the advertisement and helps boost its appeal to a broader target audience
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