Our wide-reaching digital campaign for the Samsung Smart TV is no exception, and the following is an in-depth look at the methods used to create a campaign that we believe will have far-reaching results. Before starting on our campaign, we decided to do an analysis of the industry and how Samsung’s product fits in with the rest. After secondary research into the TV and Smart TV industry, Samsung as a company, and Samsung’s Smart TV itself, we compared Samsung to its biggest competitors and initiated an online survey as well as some in-person interviews to see what customers currently think about Samsung’s Smart TV. With this information, we developed a SWOT analysis for the product to determine its current positioning in the consumer marketplace. Based on our research, we refined and embellished upon the target audience suggested and created an overall strategy highlighting the single most important thing that we want consumers to remember, namely that with Samsung’s Smart TV, consumers can “Invest in an interactive experience that everyone can enjoy.” Due to Samsung’s already outstanding website with well-displayed interactive content, we decided to attempt to drive consumers from applications they
Instead, Tesla focuses on creating an engaging, content-rich online experience for its followers, through its own website as well as social media. The Tesla website offers a wealth of information, including in-depth product descriptions, press releases and timely blogs written by Elon Musk himself. Involving the company’s lead product architect and majority owner in content creation certainly differentiates Tesla’s digital marketing from the competition. But it’s also part of the larger strategy of making the energetic Elon Musk the face of the company. Since Tesla’s early days, Musk has been out in front of TV cameras and making keynote addresses at niche technology conferences.
How is social media affecting social movements? Social Media is becoming a global phenomenon. With Facebook housing over 845million users and Twitter having 140million users worldwide (Stone, 2012) it is possible that social media is bringing social change to the world. These social media platforms have caused global affects for example the recent KONY2012 campaign which continues to circulate through social networks such as Facebook and Twitter, has dominated the views of millions of people over a short period of time. Since March 5th the video produced by San Diego non-profit Invisible Children has been shared and viewed by more than 100million people worldwide.
The billions of dollars spent per year on celebrity endorsement contracts show that celebrities, like Liz Hurley, Britney Spears and Tiger Woods, play an important role for the advertising industry I felt that the adverts never motivated me to buy, but I wanted to analysis why they are so popular and how advertisers get them to work in their favour. I chose Nike because they employ some of the biggest names in sport. Information Sources I searched databases and journals through the WIT website, such as ABI inform and emerald. There I found all the relevant material. I also read books to find which areas of celebrity endorsements to investigate trends and theory.
What motives for Facebook use can predict problematic Facebook use? Irene Papadakis American College of Greece PS 2318 Research Methods in Psychology Dr. Karakitsou 15/11/13 Abstract Facebook is rising as the most popular social networking site worldwide. While other research investigated aspects related to the frequency of use, this research focuses on the quality of use and why individuals use it. This presents study aims to investigate how different motivations for using Facebook can give rise to an unhealthy usage of these medium. Participants were asked to fill out to main questionnaires: Thoughts about Facebook Scale and Motives for Facebook Use Scale.
ASTON UNIVERSITY SCHOOL OF LANGUAGES AND SOCIAL SCIENCE: PRE-SESSIONAL MODULE LE2046 RESEARCH PROJECT PROPOSAL TOPIC ‘Google Plus’ Versus ‘Facebook’: A Social Networking Competition For Customer Loyalty Name: Yang CHEN Student Number: 119144846 Tutor: Richard Galletly Introduction It is commonly believed that Facebook is the most popular social network which is used by people worldwide (Gunelius, 2011) and it had over 750 million customers by June, 2011 (Facebook, 2011a & b). According to Kelleher (2011), there is a forthcoming competition between Google Plus (henceforth Google+) and Facebook related to customer loyalty. He goes on to state that despite being a new brand, Google+ matches Facebook on many aspects and surpasses it in other ways. In addition, BBC News (2011) states the latest objective of Google+ is to achieve more than 500 million users. By this token, a competition for the market shares of social networking will be unavoidable by Google+.
I have seen the results from great training and not so great training and the key factor that differentiates the two is who is managing that training department. With my experience with both types of training, I know that I would make a terrific Director of a training department. The Three Social Medias There are many social networking sites out there, but I will be discussing three main ones that I’m sure we have all at least heard of. First, we have Facebook, it is a popular social networking website that allows registered users to create profiles, upload pictures, videos, send messages and keep in touch with friends, family and colleagues (Dean 2014, WhatIs.com) Per Dean (2014) Facebook is available in 37 different languages, but that number has increased over time to about 70. Then, we have Twitter, which is a micro-blogging, social messaging, an event coordinator, a business tool, news reporting service and a
Facebook was not the first social media service, but it was, arguably, the first to have a real impact on the way organizations operate. The large number of social media users (1 in 4 people worldwide according to a 2013 eMarketer report) and unprecedented connectivity has forced organizations around the world to take note and adapt the way that they handle their interfaces with the public. It has also spawned a whole range of new social media based services such as LinkedIn and Twitter that organizations have to both try to manage and leverage to their advantage. Research conducted by Barnes et al (2012) at Dartmouth College showed that 73% of Fortune 500 companies were active on Twitter indicating that the majority of companies are moving with the times. Today’s organizations have an increasing awareness of how
The screenwriter of this film, Anthony McCarten always has been interested about Stephen Hawking since he read a book, "A Brief History of Time" in 1988. He produced and wrote a phenomenal film about Stephen's life in the 1960s. Later on, Stephen's ex-wife wrote a book about him and their life before, "My Life with Stephen". Jane Wilde was an author of the book, also helped with the film. I am saying those people did an amazing job to make this film look like it is in the 1960s.
4. I always start with a visual image”, is the way one writer describes the beginning of his work. In two works you have studied, identify one of the earliest visual images you recall from the work and explain how the writer uses it to engage the reader in a part or the whole of the work. Captivating imagery is the goal of many authors. Both Harry Mulisch in his post-war study The Assault and William Shakespeare in his tragedy Othello use visual imagery in early in their works that not only stand out uniquely to the reader but also show continuous significance in later parts.