In 2000 Cuban introduced himself to the NBA community when he purchased the Dallas Mavericks for $285 million (“Mark Cuban”). Facebook cofounder and CEO Mark Zuckerberg has led his social network to new heights, even as some younger users have grown tired of it. Revenue grew 58% in 2014 to $12.5 billion, supported by a jump in mobile ads (Williams 12). Some 1.4 billion people around the globe are on Facebook, and those users are watching 3 billion videos a day on the site. Its Instagram unit has more than 300 million users, while mobile messaging app WhatsApp, which it purchased for $19 billion in cash and stock in 2014, has 700 million users and is growing.
The Five Forces Model Since Twitter wants to generate revenue, first of all, it needs to evaluate its Business Segment. For this, Porter's 5 Forces Model can be applied: 1) Rivalry among existing competitors (high: Facebook, Google) 2) Buyer Power (high: users of Twitter can easily switch if they feel that their privacy is violated) 3) Supplier Power (low: I don't see any real supplier for Twitter) 4) Threat of substitute (low: SMS, MMS, Emails and so on) 5) Threat of new entrants (high: anyone with good computer knowledge can create a social network) Alternatives Here is a brief list on the alternatives I think Twitter should take into consideration 1. Sponsored/Promoted tweets, 2. Sales of analytic tools and services to advertisers, 3. Sales of information to other data-collecting companies Recommendations There are two recommendations that can generate revenue for twitter and will also cater the issues Twitter is facing.
Understanding the Market CanGo’s position in the online retailing market has been a success for a small business. Moreover, the company’s Initial Public Offering has given CanGo an opportunity for expansion into the online gaming industry. Currently, in the United States, 68.7 million households have internet access and forty-one percent of that population spends their leisure time playing video and online games. (GSAY, 2011) In fact, online gaming has now become a large segment of the gaming industry due to the increased availability of internet access to consumers and the variety of games available for different age groups. For example, the average age of online gamers are 25-44 years of age, which includes about 95 million people or more that play online games.
The essay concludes with the idea that there is a transformational current going on, and social media is not only changing the way we interact with one another, but it is also affecting our brains, having a psychological effect on us. DiSalvo’s studies and opinions about social networking sites are appealing and make a lot of sense, especially with the sudden increase of Facebook use in the recent years; I can personally say I agree with the psychological effects social networking, more specifically, Facebook has taken in my life. The style DiSalvo used in his argument and used to persuade the reader was the Toulmin model in which he uses claims of
Michael J. Bugeja, director of the Greenlee School of Journalism and Communication at Iowa State University and author of the article “Facing the Facebook” in The Chronicle of Higher Education, argues how informational technology has become a distraction rather than an educational tool in the classroom. Although, he acknowledges that social networks such as Facebook are “fascinating” innovative forms of social interaction; he argues that they have affected all levels of academe (Bugeja 1). In his article, Bugeja points out how students' addiction with technology is reflected in their enrollment in institutions. He says that students instead of basing their decision on the reputation of the institution; they rely their decision on the level of technology these institutions offer them. In addition, the author also mentions that technology has created a distraction to students.
SOCI 6 Critical Issues in Media Studies The University of Hong Kong Fall 2012 Final Project Paper (30%) Facebook: How it Impacts Self-Development & Relationships Thursday December 20, 2012 Table of Content Introduction 1 Overview of Literature 1-2 Defining Key Concepts 2 Methodology 2-3 Analytical Framework 3-9 Limitations 9 Conclusion 9 Appendix 10-11 Introduction Facebook is a new medium for connecting users to their friends. While Facebook continues to keep growing, it is one of the world’s top leading social networking with over 1 billion users. According to Cooley’s looking glass theory, the self, being a product of interaction, is our view of who we are through the emergence of interaction with others. The ‘others’ serve as this looking glass for us to understand how others see us. We gain knowledge of who we are by interpreting how others respond to us.
Social networking sites are used by over seventy-six percent of the adults in America ( ). The first social networking sites were created in 1997 ( ). Many people around the United States post daily on social media. Networking sites can be dangerous for a person but came become an addiction or a sensation to someone. These social networking sites are being used by companies and colleges as a new kind of background check.
Each year numerous amount of people become a social media user. The eMarketer website estimated that by 2019 “there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017” (1). A great deal of those users utilizes social media to communicate their opinion to other users; as a matter of fact, these users might change their perspective a certain person might have on a topic. Social media is a marketing tool, therefore people utilize those social media platforms to pursue, and even manipulate the public to think in a certain way; hence, why social media can influence the public opinion. The phenomenon call “mob mentality” plays an enormous role on why social media influences the public opinion.
With Facebook the top social media website you know companies are going to get their ads on there. But Facebook has ages from six to eighty two. So it can swing opinions all over the place. But changing the minds of teenagers who just turned 18 and are allowed to vote now is pretty ridiculous. The teens have no clue what they are voting for, who they are voting for, and what he/she might do to help out the country.
Does Facebook Make Us Scared of Faces? The dawning of computers and the Information Age has made our lives better in countless ways. With these new technologies, we are better able to save time, effort, money, and resources. Unfortunately, there are some downsides to having computers and the internet engrained into society. Experts have been talking about the negative effects of social networking for the last decade or so.