An Analysis of Facebook and Social Media in Today’s Organizations

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An Analysis of Facebook and Social Media in Today’s Organizations An Analysis of Facebook and Social Media in Today’s Organizations Abstract The impact of social media on society and organizations is discussed. Social media has changed the way that people connect, communicate, share information and do business with one another. The pace of change has created many opportunities to improve relationships, communicate to many people, speed up information exchange, cut costs and personalize experiences. It has also created a number of challenges and problems for organization and society related to privacy, reputation/abuse and facilitation of criminal activity. Recommendations are given for organizations to cope with the rapidly changing social media environment. An Analysis of Facebook and Social Media in Today’s Organizations How Have Facebook and Social Media changed organizations? Social media has, without doubt, changed modern organizations. This change has been positive and negative, deliberate (on an organization’s part) and unintended. Facebook was not the first social media service, but it was, arguably, the first to have a real impact on the way organizations operate. The large number of social media users (1 in 4 people worldwide according to a 2013 eMarketer report) and unprecedented connectivity has forced organizations around the world to take note and adapt the way that they handle their interfaces with the public. It has also spawned a whole range of new social media based services such as LinkedIn and Twitter that organizations have to both try to manage and leverage to their advantage. Research conducted by Barnes et al (2012) at Dartmouth College showed that 73% of Fortune 500 companies were active on Twitter indicating that the majority of companies are moving with the times. Today’s organizations have an increasing awareness of how

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