Compare the Marketing Techniques Used in Marketing Products in Two Business Organizations

703 Words3 Pages
M 1 - Compare the marketing techniques used in marketing products in two business organizations Marks & spencer and Tesco have used both similar and different techniques in marketing their products and services, effectively. These techniques include: Growth strategies, relationship marketing and branding. These two businesses have used many marketing techniques to be able to market their products, one of which are, market penetration, marks & spencer’s uses market penetration in order to sell their long existent lingerie collection. The retailer achieves this by setting various promotions and offers to their customers, As of Tesco does this with a wide range of products (mainly groceries) comparing to that of mark & spencer’s lingerie. This for Tesco can be a bigger advantage as there are more options for consumers to buy from. Taking this into consideration, penetrating the market with just one type of product may work out in Marks & spencer favor too , as the business are able to push the product forward tougher. Both of the business with the help of market penetration is able to attract customers as well as existing customers to buy more, which helps them to increase their sales and gaining market shares. The two businesses correspondingly use market development to introduce their products and services to new markets. Marks & spencer have branched out to over 390 international countries with stores, while Tesco has only 14 international stores. Together the businesses have gained great success in the countries they have opened stores in: China and turkey. Although Marks & spencer have more stores then Tesco, it’s worth more stating then Tesco That plans to expand more abroad with new stores soon. A supplementary similarity both of the businesses use of the marketing techniques require: product development. Although the

More about Compare the Marketing Techniques Used in Marketing Products in Two Business Organizations

Open Document