Service Request SR-kf-013 Paper By Michel Potter, Kevin King, Marla Finnegan, Richard Martinez, Rickey Jackson, and Steven Pardus BSA/375 Fundamentals Of Business Systems Development March 24, 2013 Lisa Curry Scope Statement An executive management committee from Kudler Fine Foods has tasked our group to develop requirements for the Kudler Fine Foods Frequent Shopper Program. The goal of this program is to increase store revenue, increase the company’s customer base, and to refine processes and offerings to make them simpler and quicker. The program must be able to track customer purchases, award loyalty points redeemable by customer, and create partnerships with external companies for products/services obtainable via redemption of loyalty points. Our team is tasked to creatively design a program to meet these goals and objectives, as well as keeping the stake holders in mind while creating the program. Project Stakeholders • Kudler customers • Kudler Foods • Vendors supplying redemption rewards • Specialty food distributors Project Objectives • Business objectives with supporting measures of success for the project • A description of the current business process or system • Identification of the scope or boundaries of the project • Project constraints, including finances, time, resources, and organizational policies or culture • Business functional requirements • Description of the new business process or system – Use the process objectives model and the system objectives model.
Kudler Fine Foods is a premium specialty store stocked with bakery products, meat and seafood, cheese, diary, and wine products. The stores are in the San Diego area with locations in La Jolla, Del Mar, and Encinitas. The organization has a mission to “provide their customers with the finest selected foodstuff, wines, and related needs in an unparallel led consumer environment” (Kudler, Mission Statement, p. 2, 2008). Kudler Fine Foods has its targeted market established. Marketing research allows the organization to implement an effective marketing mix that includes the 4p’s.
Organizational Behavior This paper identifies how organizational behavior impacts Kudler Fine Foods whose mission is to provide gourmet products and services to a specialized group of customers. Kudler’s gourmet shop was founded in 1998 by Kathy Kudler and has expanded operations by adding 2 additional stores in Del Mar and Encinitas. As companies expand, so will their organization and required behaviors to continue to achieve goals. These changes and behaviors will define how the organization looks today and in the future. This document will explain the apparent culture at Kudler Fine Foods, the organizational structure, analysis of the leadership style, and how this current leadership style reflects how employees are motivated.
Marketing Research Paper By; University of Phoenix Instructor: MKT421 This paper will talk about Kudler Fine Foods and how important it is to have marketing research as it deals with strategies and tactics. I will also identify where additional market research is needed. Finally, I will discuss the importance of competitive intelligence and analysis in regards to the creation of Kudler Fine Foods. Kudler Fine Foods is a local high class of specialty food store located San Diego, California. The company has three locations (La Jolla, Del Mar and Encinitas).
I feel the fundamental rule to establish and advance in a self-owned/motivated business is to have passion, desire, belief, and knowledge of the business. The outcome of Kathy’s business is her natural vision, creativity, and unique innovation of gourmet fine food and products, which she wanted to serve people, as well provide all the gourmet food needs at one-stop shop rather than having the customers to trip at several stores for culinary needs. This shows her moral responsibility to serve people under one roof. Her approach is close with my thinking of guiding by desire in accord with standards of right and
Company background WhiteWave Food is a leading consumer packaged food and beverage company, which provides consumers with innovative, great-tasting food and beverage choices. The company manufacture, market distribute and sale its products in two geographic segments, North America and Europe. WhiteWave Food produces plant-based and dairy food and beverages such as soy milk, coffee creamer, margarine, and premium organic dairy products. In the North America Segment, WhiteWave Food operates under Silk plant-based beverages, International Delight, LAND O LAKES coffee creamers and beverages, and Horizon Organic premium dairy products brands and have number one or number two brand positions based on retail sales in the United States. In the European segments, WhiteWave Food’ operates under Alpro and Provamel band and also have number one brand position based on retail sales in Europe.
The stores are stocked with the very best domestic and imported foodstuffs and divided into the following departments: * Fresh Bakery and Pastries * Fresh Produce * Fresh Meat & Seafood * Condiments and Packaged Foods * Cheese's and Specialty Dairy Products” (Tatum, Harris, 2011) Strengths of going public with IPO The strengths of a company are very important when it comes to decided such a huge change like becoming an initial public offering (IPO). In this case Kudler Fine Foods has a prominent structure that resorts into overall satisfaction of the customers. The locations are very supportive to elegant tastes. The strengths of moving Kudler Fine Foods to an IPO are very profitable in most cases to the owner. With the company being a private company they were only limited to the investments from themselves.
Data Table Analysis Sean James Uy ACC/542 November 24, 2014 Professor Deborah McKinsey Data Table Analysis Following the many successes of Kudler Fine Foods, Kathy Kudler soon had to face bigger business decisions to keep her company afloat. This paper will evaluate the data tables that Kudler Fine Foods maintains for inventory purposes. The created Entity Relation diagram and pivot table will give accurate information for valuable recommendations to improve decision making in the long run. Design Elements of the Data Tables Kudler Fine Foods’ inventory is specifically listed on the business’s inventory report by items sold, store locations, general ledger code and the amount. These codes are listed with only six digits, with
I recommend a multidomestic international corporate level strategy for Trader Joes because they will be merging with Whole Foods, and it is currently operating under this strategy. A multidomestic strategy can customize each market, decentralize control and location decision making, and is effective when large differences exist between countries. The advantages are: product differentiation, local responsiveness, minimized political risk, minimized exchange rate risk (Statistic Management,
A grocery consultant that will enter your list into a computer and organize it by the rows, give nutritional value and sales. All of these enhancements that these companies implemented have been done by their managers/owners first “creating a vision of perfection centered on the customer”. This detailed vision encompasses every detail of the experience that you want the customer to have. It is the model that you can strive for, that will show you the changes needed in your organization, but this model is not static and must be adjusted as we combine it with the other concepts. For illistrating the concept of “Discover what the customer wants”, Charle introduces the area manager to one more company.