Business Case Analysis: Sysco

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Assignment 1: Take –Home case analysis Rueben Owens Professor: Dr. Ephraim Okoro Course Title: Eng 115-English Composition Tuesday, 5:45-9:30 p.m. Quarter; summer 2013 July 16, 2013 Sysco, one of the largest food suppliers here in Northern America, serving many institutions such as, restaurants, healthcare and educational facilities, lodging establishments and many other small businesses. Sysco is the global leader in selling, marketing and distributing food; its family of products also include equipment and supplies for the food service and hospitality industries. The company is headquartered in the Energy Corridor district of Houston, Texas. Sysco was founded in 1964 by Mr. Stanley E. Lankford, Jr, who began by selling potatoes…show more content…
Sysco even offers cash and carry for those that prefer to purchase small orders and take them on the spot. Sysco competes with many other national distributors, such as, US Foods, Performance Food Group, and many others. Heavy competition with US Foods is one reason why sysco adapted their own brand products like: Supreme Sysco, a premium and rare products targeted to upper class customers. Imperial Sysco, high quality products produced in selected regions. Classic Sysco, fine quality products. Reliance Sysco, economy-relied products targeted to middle-class customers. Natural Sysco, fresh and nsatural products. Serene Sysco, Styrofoam products division. Whereas US Foods, carry: Chef’s Line, Cross Valley Farms, Devonshire, Glenview Farms, Harbor Banks, Harvest Values, Hilltop Hearth, Metro Deli, Molly’s Kitchen, Monarch, Patuxent Farms, Rykoff Sexton, quite a bit more than Sysco, yet they are leading in business…show more content…
One of the things I like about Sysco is that they have well over 149 stores in the U.S., whereas US Foods, has about 75 in the U.S., their webpage could use more of a makeover so that it could attract more customers, possibly more easier to navigate through and more colorful to catch the eye. US Foods webpage was very colorful and easy to navigate through and seem to have much more to offer, so there is much competition there already, so I am sure there will be more work soon to help increase the sales in

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