These options are going public through an IPO (or initial public offering), acquiring another company in the same industry, or merging with another company. In order to determine this strategy this group must examine where Kudler Fine Foods stands on its own and which will benefit them the most. With the desire to expand, choosing to go IPO is desirable as it would raise capital to allow KFF to grow. This capital could be used for development, working capital, or to pay off debts. It would also increase the awareness of the company beyond the three locations which could exponentially expand the demand for the products and services of KFF, leading to online sales and more brick and mortar locations.
These manufacturing methods can be replicated by other businesses in the countries and improve their ability to manufacture goods. This improved ability to manufacture within the country and should lead to an increase in the GDP of the country. This will improve the trade and relations between the country and many others. Also in some cases these MNC's will invest in the infrastructure of the country. This will improve the trading process for not only the company, but also the rest of the country.
Having at their side another company advertising and selling their products will provide the opportunity to expand their market. In addition, this decision will provide clear information to the shareholders of the company’s intentions to grow and of its economic stability within the market. On other hand, merging with another company will definitely attract more customers and will increase their sales. These strategies will help in the company’s position before the globalization and will minimize the risks when important financial decisions are
240). Using this strategy of promotion could cause more exposure for KFF and help them become more globalized. If the company carries and sells the products the right way, the consumers will think “this company means business, let’s show our appreciation”. To make any company grow individuals need to promote it in the right way because promoting a company the wrong way could cost the business
Expanding franchises in countries where they already have proven success is a more cookie cutter approach in markets like Canada, Mexico, Taiwan and Hong Kong. The growth path model developed by Ruth’s Chris can guide them when opening these new locations in already existing markets by using the same methodology already shown to be efficient and profitable in those same areas. This option is a safer approach that could pose saturation risks and slower growth as restaurants already exist. Expanding to a new foreign market can also pose risks; however there are other types of ownership or entry methods that can be considered to increase opportunity like joint ventures or foreign direct investing. This opens up opportunities for larger surges of capital.
It can also help us to win over new customers or even create customer loyalty from current customers. We currently have sufficient marketing strategies to increase loyalty and profitability of consumers. However, the organization can create more strategies to have long lasting success. According to "How to Develop Marketing Strategy" (2013), “A carefully planned marketing strategy provides continuous benefits to a company”
The company now wants to expand its services by improving its operations. It also wants to increase loyalty and profitability of its consumers by increasing the consumer purchase cycle. KFF wants to expand its business through Electronic Commerce. Doing business through the use of the Electronic Commerce,
These ideas need to improve to increase consumer satisfaction. Kudler addresses the product section of the marketing plan to increase sales. For example, Kudler plans to use a frequent purchasing program to notice which items sell most frequently. Kudler will also bring in useful information if the company later contacts the consumers who purchase these items to see if the product is satisfactory or what improvements need to occur to make the product more useful. Kudler may also discover what selections of items consumers want to see on the shelves through the use of this information.
To increase its scale and scope, KFF will expand geographicaly first through acquiring similar stores so as to sell more of the same product. This will increase its marketability and popularity at a reduced cost while increasing scope through synergism. The more stores KFF acquires, the greater its market power over suppliers and other smaller specialty grocery stores. This increase in marketing power will bolster bargaining power, which will help control cost, increase its output capability, and increase Kudler’s chance to reach
To increase its scale and scope, KFF will expand geographicaly first through acquiring similar stores so as to sell more of the same product. This will increase its marketability and popularity at a reduced cost while increasing scope through synergism. The more stores KFF acquires, the greater its market power over suppliers and other smaller specialty grocery stores. This increase in marketing power will bolster bargaining power, which will help control cost, increase its output capability, and increase Kudler’s chance to reach