Com3702 Assignment 3 Portfolio Essay

3809 WordsApr 23, 201516 Pages
STUDENT NUMBER: SUBJECT CODE: COM 3702 UNIQUE NUMBER: 379515 EXIIMINATION PORTFOLIO ASIGMENT 03 SEMESTER 2 DECLARATION I the undersigned, hereby declare that this is my own and personal work, except where the work or publications have been acknowledged by means of reference techniques. I have read and understood tutorial letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism Witness: Date: 03-10-13 TABLE OF CONTENTS 1. MEDIA POLICY AND REGULATION page 2-3 1.1 The nature of media and communication policy 1.2 Media regulation in South Africa 2. MEDIA MANAGEMENT AND MARKETS page 4-6 3. REPRESENTATION AND THE MEDIA page 6-10 3.1 Defining representation 3.2 Media and violence 4. Self-assessment and self-reflection page 10 1. Media policy and regulation 1.1 The nature of media and communication policy -Juridical control- Government makes use of the power that it has to legally exercise authority over the people in that country, exercising authority may be guaranteeing freedoms entitlements and rights of the people, and it is also about maintaining prohibitions, injunctions and obligations, however in a heterogeneous society the government will not have the unconditional authority to always apply juristical control. * Economic control is about levies, subsidies, credits, tax deductions and so on , the government can either promote or prohibit behaviors of people within that country the aim is to urge citizens to pay monies for tax and other needed funds. * Communication control here the government through the use of media like newspapers tries to

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