Acquire or Develop Talent Tanglewood should acquire talent, because it wants to keep performance and customer service at high levels. In addition, while old stores under Tanglewood have the same basic look, the management styles and human resource can use some improvements. Acquire talent is very helpful for new stores, because employees would “hit the ground running” and be at the peak performance the moment they arrive. Hire Yourself or Outsource Personally, I think Tanglewood should hire itself. Outsourcing is more practical for small and medium companies.
It is important to remember that a loyal customer can be just as valuable than new one. This is because you do not have to spend as much time and money marketing to them because they already know what you offer them. And it goes beyond just having customers that are satisfied, you need to have customers that are loyal. Loyal customers tend to buy more and more importantly they talk more which means a whole load of free word of mouth advertising for your business or company. Therefore building a highly loyal customer base should be the foundation of your basic business strategy.
Price for the product • The product is a marketing communication vehicle. It carries information and persuasion yes, and it delivers an audience (w/profile) to customers/advertisers First 3 bullets are not strategic dimensions, they are outcomes of strategic decisions What is the significance of the problem to the subject? • Click-through (CTR) business model is gaining popularity over MedNet’s impression model (CPM). • MedNet’s Ads - Clients are concerned about the value generated for the money spent. • Competitors like Marvel are wooing customers with low cost per click-through • Condition-specific websites like cholesterol.com has a better chance of converting a visitor to a customer.
Kudler should have a clear idea of what the data is to be used for and how it is to be treated. “Sure, a customer database has value, and a company can maximize that value in any number of ways -- growing the database, mining it, monetizing it. Marketers can be tempted, despite pledges about privacy, to use collected information in ways that seem attractive but may ultimately damage relationships with customers.’ (Davenport, et al, 2007) It is important to their success as a business that Kudler Fine Foods maintain their relationship with their customers. And by this they should maintain positive relationships with all of their customers. “Market analytics allow companies to identify their best and worst customers and, consequently, to pay special attention to those deemed to be the most valuable.
It can also help us to win over new customers or even create customer loyalty from current customers. We currently have sufficient marketing strategies to increase loyalty and profitability of consumers. However, the organization can create more strategies to have long lasting success. According to "How to Develop Marketing Strategy" (2013), “A carefully planned marketing strategy provides continuous benefits to a company”
Sometimes, the staff exchanges the product with a different size that is suitable for them and whether it makes them happy. In addition, Primark is an outstanding retail company, so the customers would want their staff to have good product knowledge, someone who knows the idea of what they customers like and don’t like. So therefore, it benefits the customer to trust the staff and they would have a good understanding with negotiating with the offers such as ‘sales reduction, which is quite useful in a business. How effective customer service benefits the organisation Great customer service makes your customer feel that you care about developing in long term relationship that means you are not only make more sales, however it does benefit the business in different ways , such as : Repeat
End Vision First, I think that implementing a good management plan by the upper level management is very important for KFF’s to succeed as a company. Having a replacement inventory coordinator who purchases the best possible products for all three stores, Also, having a person who controls the accounts payable, receivables, and finances that coordinate all vendors get paid on time will allow Kathy Kudler to focus more on duties that need more attention. For instance, implement a better website for the business will give better benefits to customer, therefore, sells will increase. The company needs to understand the difference between having a website and having an effective website. The website that is in place in KFF only displays the goods and services.
A successful business creates a SWOTT analysis to improve business decision making and identify high-level performance areas as well as any other area needing improvement. A SWOTT analysis looks at the positive and negative in the business and helps to overcome any problem areas. Strengths and weaknesses are internal forces within the business that can be controlled and changed in most circumstances. Strategy is one internal force that can be changed when necessary. In this instance the business focuses on customers in a one-on-one setting or in small groups to allow them to feel special and treated with high priority.
A04- RECRUITMENT Job advert Fit for purpose The good points about the job advert are that it looks consistent because it has the same font throughout. The impact this has is that it makes the document more appealing and attracts candidates leading them to applying for them job. If it wasn’t the job advert would not look attractive and not many candidates would apply for the job meaning Topshop can lose out on potential candidates that can help Topshop develop and increase profit. It has the business logo which tells candidates who the business is and it makes the document look professional. The impact this has is that candidates find the document more appealing leading them to reading the advert and if they think they are suitable for the job they will apply for the job.
Acquire or Develop Talent: engaging in an acquired talent strategy shifts the responsibility of employees to human resources department to all managers throughout the organization. The process of attracting and retaining profitable employees is well promoted in the organization so this really increases more competitive relation between firms. But if you refer to the book if the company wants to achieve a full acquisition strategy then Tanglewood is going to have to acquire new talent. This is obviously the best strategy for Tanglewood due to its evident looking at the case. They are some inconsistency in the management styles between the first set of stores and the more recently acquired stores.